“Both PEPPA and Toomies embrace the same core values”: Morgan Weyl, Managing Director Licensing & Global Development at TOMY, takes us inside the firm’s creative collaboration with Hasbro on Peppa.

“Funko has built a portfolio of valuable global brands, and I am energised about this unique opportunity to help Funko fully realise its potential,” said Williams.

“Attending the Play Creators Festival is a fantastic opportunity for Jazwares to meet and collaborate with innovative thinkers from across the world!” said Magdalena Eichhorn, Inventor Relations Manager, BlueJ at Jazwares.

“It was great to be able to showcase a real variety of games to our members, all of which were made from companies working in a more sustainable way,” said Board Game Club’s Mary Bobroff.

“We presented WWE with a new way for kids to engage with their favourite WWE Superstars,” said Hollie Holmes, VP of Global Franchising at Moose Toys.

“Play lets us dream about what the future could be. Only after we see it, can we make it real”: Michelle Lee – Partner & Managing Director of IDEO’s Play Lab – on how play can change the world.

“Applying Horizon Group’s innovative approach to the Star Wars brand has enabled us to make science subjects even more accessible to fans of all ages,” said Evan Buzzerio, Chief Commercial Officer & Partner at Horizon Group USA.

“The launch response from the UK trade and consumers to our first licensed collaboration has been brilliant,” said Josh Beevor, Director at Orchard Toys.

“We saw it as an exciting new take on this game genre”: Ben Rathbone – SVP of Design at Ceaco – on Buffalo’s upcoming slate of titles.

“Inventing is playing”: Robert and Peter from Pace talk us through recent launches, including the Hot Wheels Transforming Rhinomite RC and Mattel’s Transforming Ariel Doll.