Only two or three of these finalists will join other iconic toys in the hall and sit alongside past inductees such as Barbie, LEGO, Monopoly, Rubik’s Cube and Star Wars action figures.

We caught up with Yacob to discuss Kickstarter, the STEM sector and his grand aim to have one billion children in the world receive exposure to computational thinking in early years by 2020.

That’s stage one of our first ever event – The Gruffalo Design Challenge – done and dusted.

An assistant director on the likes of Chicago, Kick-Ass and The Fly, Quinn’s background in the movies has gifted him a skill-set that he says has been transferable to his work in the world of games.

“The first time I saw Catan on the Magic Table, I was fascinated by what VR has to offer,” said Catan creator Klaus Teuber.

The five categories span Rising Stars, R&D, Design Agencies, Freelance and Design Champions.

We caught up with one of Britain’s most acclaimed designers, Wayne Hemingway MBE, to discuss how toy and game designers can draw inspiration from vintage ranges and archive material.

As well as allowing visitors to get hands on with the products, the area will also host the designers responsible for creating them.

The 65th annual Toy Fair will take place at Olympia London from Tuesday, January 23rd to Thursday, January 25th 2018.

“We have added complexity into the organisation which now in turn makes it harder for us to grow further. As a result, we have now pressed the reset-button for the entire Group,” said LEGO Group Chairman, Jørgen Vig Knudstorp.