On a mission to make the world’s best water blaster: Spyra’s co-founder Sebastian Walter.

“By bringing the beloved character Bluey into the digital world of LEGO play, children can now explore Bluey’s adventures through fun and engaging content,” said Emmet O’Neill, Chief Executive of StoryToys.

“It is an incredibly proud milestone to welcome DC back to Mattel,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel.

“I am so proud of everyone at Wow! Stuff for not only creating the Disney Stitch Puppetronic by RealFX, but also turning it into a global blockbuster and pioneering a new category in toys,” said Wow! Stuff’s Managing Director, Dawn Lavalette.

Kaleidos is showcasing the ranges, along with other new blind boxes, plush, art vinyl and art cards, at Emerald City Comic Con this weekend.

“We are approaching this exciting new venture with the same discipline for quality, value, and speed to market that has always been our cornerstone,” said Joel Berger, Senior Vice President of Business Development at Just Play.

The range spans action figures, accessories, role-play toys and collectibles.

“Fish Fight takes classic outdoor games and gives them a comedy twist – because honestly, who doesn’t want to see a loved one squat and plop a fish from between their thighs?” said David McGranaghan, Co-Founder of McMiller.

“Plush is a core category for our business and Hug-A-Lumps is just getting started,” said Will Collinson, General Manager of Zuru UK & Europe.

Coolabi Group has also appointed Retail Monster as its US licensing agent for the brand.