The formula for successful toy and game inventing

Inventors looking to build and sustain a successful career need to embrace the quality x quantity formula, says Kids Brand Insight’s Steve Reece.

Fundamentally Children celebrates 5th birthday with £5k giveaway

“We’ve had such wonderful support from the children’s industries since I set up the business five years ago, and I can’t think of a better way to pay it back than a competition whereby we support the winning company with £5,000 worth of services to support their business,” said Fundamenally Children’s Amanda Gummer.

Hywel Sedgwick and Ruth Knox: What do people want to play on the world’s only double-decker bus board game café?

We chatted with Ruth Knox and Hywel Sedgwick to learn more about who plays what at one of London’s quirkiest cafés in town…

Toy Industry Hall of Fame to welcome three industry icons

Playmates Toys CEO Thomas Chan, Little Tikes founder Thomas G. Murdough, Jr and Colorforms’ Harry Kislevitz to join Toy Industry Hall of Fame

Shenanigans’ Jeremy Posner talks bagels, beagles and keeping creativity at the heart of his designs

We caught up with Posner to learn more about his approach to design, and find out where the idea for his recent Beagle or Bagel? card game came from.

Wizarding World Digital teams with Wonderbly on Keys and Curios interactive journal

“The Keys and Curios brings a new level of personalisation to fans of the Wizarding World,” said Tom Greene, Wizarding World Digital’s Chief Operating Officer.

CF@TF Creative Factor Inventor Day returns for Toy Fair 2020

“If you are looking for a way to get your product in front of the industry experts that can bring your concept to life or advance it to the next level, this is the program to take advantage of at Toy Fair,” said The Toy Association’s Marian Bossard.

LEGO artist, designer and author Warren Elsmore talks creativity and how parents make him cringe

As his Brick Wonders exhibit ends a long-and-popular run in South London, we speak with LEGO designer, artist and author, Warren Elsmore.

Hasbro launches Magic: The Gathering x My Little Pony crossover, Ponies: The Galloping

$30 per card set will be donated to Extra Life benefitting Seattle Children’s Hospital.

Playper’s Webb Knudsen on merging AR, paper crafting and 70s Kung Fu culture in Kung Fu Boogie

As the campaign for the project continues to drive towards it’s $150k goal, we caught up with Playper CEO and co-founder Webb Kundsen to find out more about the team behind Kung Fu Boogie, and why AR play and paper-crafting are perfect match.

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