“We are celebrating our 25th birthday and have got lots of exciting plans in the pipeline to thank everyone who has supported the show over the last quarter century,” said BLE event director Ella Haynes.

The collection includes a backpack with a front zipped pocket resembling a chocolate brown Pound Puppy.

“For every child and family who steps through the doors of Planet Playskool, we hope they have an unforgettable experience,” said Matt Proulx, Senior Vice President of Global Experiences, Partnerships and Music at Hasbro.

“My hope with this dice set is that LGBTQ+ players will feel seen, represented and proud as they roll – knowing that someone on the inside is just like them and just as excited to play,” said Daniel Quasar creator of the Progress Pride Flag.

DENKRIESEN’s Denis Görz and Ricardo Barreto on how Arschmallows caught the public’s imagination – and Hasbro’s attention…

“Care Bears’ characters and colourful designs are the perfect style inspiration for the toys and gifts we specialise in,” said Max Nelson from Heathside Trading.

Pat Marino – Director of Hobby Games at The Op – talks themes, pitching and ‘hobby ambassadors’.

The Entertainer’s Stuart Grant talks Peppa Pig, innovation and the advice he’d give to inventors.

“We like to think we recognise great content when we see it, and that’s what we saw when we first set sights on PeaKeeBoo,” said Barry Hughes, Managing Director of Golden Bear Toys.

The collector doll comes fit with a black faux leather bodysuit overlayed with black gown, knee-high boots and fire singed wings.