“It’s something we really believed in”: JMP Creative’s Jim McCafferty on the origins of Sticki Rolls

Jim McCafferty of JMP Creative discusses Sticki Rolls, collaborating with Sky Castle – and what makes someone great at Inventor Relations.

TOKYOPOP developing manga-style graphic novels for Hot Wheels and Barbie

“We look forward to sharing these legendary brands and bold new adventures to our global audience of readers,” said Marc Visnick, TOKYOPOP COO and Publisher.

Jazwares debuts construction brand, BLDR

The Squishmallows figures boast squishable bellies thanks to special ‘SquishBriks’.

Happy Potter: Product Designer Phoebe Mason on how Pott’d creates its air-dry-clay kits

“There’s truly something for everyone…” Phoebe Mason on designing products for Pott’d.

Super7 teams with Hasbro for Micronauts figures

The launch comes ahead of Micronauts’ 50th anniversary in 2026.

“It’s a brand with enormous potential for reinvention”: Jumbo’s Antoine Serres talks Stratego

Antoine Serres, Group Brand Manager at Jumbo Group, discusses Stratego: Lost Island – and ways to keep the classic game feeling fresh.

Visit the Mojo Nation team at London Toy Fair and Spielwarenmesse this month

You can pick up copies of the Mojo Nation 100 and Mojo Nation Magazine from stand B38 at London Toy Fair.

Exploding Kittens bolsters Kitten Games line with Roly Poly Goalie

“We created the Kitten Games collection so all family members can genuinely enjoy playing together,” said Elan Lee, CEO and Co-Creator of Exploding Kittens.

LEGO Bluey sets to launch this year

“It’s been a long time coming and we believe that this partnership is a match made in heaven for younger builders and families alike,” said Michaela Edgerley Stovicek, Head of Preschool at the LEGO Group.

Don’t miss the Inventors Lunch at London Toy Fair 2025

The free Inventors Lunch will return to Toy Fair on Thursday, January 23rd at 12PM, hosted at the Toy Trust Lounge (stand number UL 161).

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