“When we learned so many were already using their Squishmallows as pillows, we knew we had to dream up and disrupt the home goods category by developing a branded pillow unlike any other,” said Laura Zebersky, President and Chief Commercial Officer, Jazwares.

“We’re not stopping at plush”: Mikey Schumacher discusses the launch – and ambitions – of but cute.

Mattel and Open IP are embarking on a strategic collaboration to support AI-powered products and experiences based on Mattel’s brands.

“Brands that win in 2025 are those that understand this new consumer mindset – practical yet emotional, cautious yet indulgent,” said Anne Haine, European Head of Consumer Packaged Goods at Circana.

Roger Martin, Marketing Director at Asmodee UK, discusses board game cafes, BookTok – and the company’s most underrated game.

How important is cover art to a game? Alessandro Montingelli feels passionate on the matter…

“We are thrilled to work with Timothy on this new pack and incorporate his fun and unique graphic style into Clixo,” said Assaf Eshet, Founder of Toyish Labs and creator of Clixo.

The session will see Reemsborko, Pophouse Entertainment, Two Daughters Entertainment, Licensing Link, Great Ormond Street Hospital and Pop Paper City detail opportunities around their brands to a room of toy and game companies and inventors.

“We are proud the iconic Zombicide IP further strengthens our tabletop games portfolio and allows us to reinforce our presence in key geographies,” said Thomas Kœgler, CEO of Asmodee.

Thor Ritz discusses what makes a concept fun for Exploding Kittens.