This panel session shines a spotlight on TOMY’s Lamaze brand, discussing its origins and how the team approaches designing new product for the brand.

If you had to pick one ‘good’, one ‘bad’ and one ‘ugly’ from the world of toy and game invention, what would they be?

If you could only take one toy, one game and one of your own inventions to a desert island, what would you take and why?

The session is chaired by Heayes Design’s Richard Heayes and welcomes Omari Akil (Game Design and Co-Founder of Colorway Game Labs), Deirdre Cross (VP at Funko Games) and Erica Bouyouris (Staff Designer at Spin Master).

The session features Mark Carson (Co-Founder at Fat Brain Toys), Erik Quam (Director of Product Development at Fat Brain Toys) and Dimpl creator Adam Carson (Industrial Designer at Fat Brain Toys).

Discussing voice tech in toys are So Sound’s TJ Morrison, Virsix Games’ Zai Ortiz and Night Zookeeper’s Lucy Gill in this session chaired by SoapBox Labs’ Patricia Scanlon.

If you had to pick one ‘good’, one ‘bad’ and one ‘ugly’ from the world of toy and game invention, what would they be?

If you could only take one toy, one game and one of your own inventions to a desert island, what would you take and why?

This panel session features IR execs discussing their golden rules for working with inventors, current challenges in the space and the advice they’d give to those new to the world of toy and game invention.

“Blue Marble’s mission is to create products that inspire a love of learning in children – what better way to do that than through gaming, and what better place to find the best ideas than the Mojo Pitch event,” said Ed Gartin, Creative Catalyst for Blue Marble.