Sound decisions: Sound Engineer Lucie Lux discusses putting effects, voices and music in toys

“No two days are ever the same…” So Sound’s Lucie Lux on the very varied world of sound design!

Mattel launches Barbie 65th Blue Sapphire Anniversary Dolls

The dolls’ black and white gown is a reference to Barbie’s original swimsuit.

Fun-Damental Invention’s Gary Pyper shares three “simple” steps to becoming a toy inventor

“The things we make are forged from hard work and love”: Fun-Damental Invention’s Gary Pyper on why making toys is an art.

Stranger Things to get the Squishmallows treatment

“Launching the new Squishmallows x Stranger Things collection with Netflix is a major milestone for the brand,” said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares.

PAC-MAN meets Quoridor: Hachette’s Rory Kelly on the stunning licensed board game

“It’s a fantastic game and a wonderful collectable…” Rory Kelly on the new PAC-MAN Quoridor

WiT to host ‘The Future of Women in Gaming’ roundtable later this month

The session welcomes Asmodee’s Julien Sharp, Hasbro’s Tanya Thompson, Ravensburger’s Lysa Penrose and Funko Games’ Deirdre Cross.

Game designer Rikki Tahta on the importance of boiling concepts down to their essence

Designer Rikki Tahta tells us the stories behind his popular creations like Coup and The Chameleon.

“Every character we design, we design with purpose”: Gerhard Runken – SVP of Brand at Jazwares – talks Squishmallows

Gerhard Runken – Senior Vice President of Brand at Jazwares – takes us inside the toy sensation that is Squishmallows.

Showcase your licensed toys and games in the first-ever Brands Untapped Magazine

The new magazine – celebrating the creativity and design-thinking of the licensing industry – will be distributed at the Vegas Licensing Expo in May.

BlueSquare’s David Fuhrer on collaboration, innovation and ‘acorn moments’

BlueSquare Innovation’s David Fuhrer discusses AquaDoodle, Nerf Vortex – and his most underrated creation.

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