Kim Kardashian launches line of fidget spinners

Fidget spinners have fast become 2017’s first major playground craze, and now reality TV star Kim Kardashian has got in on the act.

Sony’s KOOV coding kits hit Indiegogo

Sony Electronics, in conjunction with Sony Global Education, has launched KOOV, a new coding, design and robotics kit for kids, on crowdfunding platform Indiegogo.

Toys and gender: What’s a marketeer to do?

Nick Swift, creator of the Modern Horrors card game, looks at the challenges faced by toy firms when it comes to gender-neutral marketing and pushing ‘progressive’ product lines.

Mattel opens itself up to product ideas from consumers with My Mattel Ideas

Submissions need to include a product name, description and a few sentences on what makes the product different from anything else on the market.

Kickstarter Gold initiative sees Candylab Toys, Cubetto and 3Doodler return to the platform

Now through to July 31st, a group of over 65 artists, designers, musicians, and makers will be back on Kickstarter with projects that put a twist on their past campaigns.

Argos unveils top toys for Christmas 2017

Argos has revealed its predictions for the best selling toys of Christmas 2017.

Kasper Lapp on the origins of his Spiel de Jahres-nominated Magic Maze, a game played in total silence

We caught up with the Danish designer to talk about how he turned his very complicated first prototype into something more suitable for a broad audience.

Mattel diversifies Ken range with new body types and skin tones

Mattel has diversified its range of Ken dolls, adding new body types and a variety of skin tones, eye colours and hairstyles (including a man bun).

“We don’t agree with Bezier’s way of publishing,” says Oink Games following copycat claim

Japanese games publisher Oink Games has stated it does not agree with Bezier Games’ way of publishing, following its claim that Bezier’s upcoming Werewords game is a copy of Oink’s Insider.

Sphero debuts voice interactive Spider-Man

Sphero has launched its latest collaboration with Disney in the form of a voice interactive Spider-Man toy.

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