Brands Untapped @ Toy Fair NY to showcase how toy brands are thriving in sectors like fashion, food and film

A collaboration between Mojo Nation and The Toy Association, the experience-rich space will take place at New York Toy Fair 2022, with activations highlighting how toy and game brands are making waves in other industries through creative brand extensions.

Creative consultant Deej Johnson on how Rory’s Story Cubes help you brainstorm, problem solve and ideate

Stuck on an idea? Mojo Nation writer Deej Johnson explains how some people use Rory’s Story Cubes as a creativity tool.

FINH’s Filippo Yacob on harnessing creativity, making magic and teaching jellyfish to write poetry

We caught up with Filippo to learn more about FINH, the challenges of the ed-tech space and how he channels creativity.

Creative consultant Deej Johnson on why bad brainstorming doesn’t work – and what to do instead

For many creatives, brainstorming looks great – but ultimately wastes time! In this book extract, author Deej Johnson explains why…

How Happy Salmon’s Ken Gruhl creates party games and tabletop titles… And came to be working at Exploding Kittens

Happy Salmon, Dungeon of Fortune and Monster Match co-inventor, Ken Gruhl, on ideation, working with others and not loving a mind map.

Mattel celebrates 35 years of American Girl with new anniversary range, book and album

“As we celebrate this major milestone, we’re thrilled to recognise the very first generation of American girls who grew up with these beloved, original characters and made them the phenomenon they are today,” said Jamie Cygielman, General Manager of American Girl.

Moose Toys’ Fraser Paterson on bringing Looney Tunes into toys with its Space Jam: A New Legacy range

We caught up with Fraser Paterson, Head of Design and Product Development for Licensed & Pre-School at Moose Toys, to delve into the creation process behind the line, and find out what was key in bringing Looney Tunes to life in toys.

Longtime friend to inventors, Ron Weingartner, discusses his terrific career, being creative – and developing ideas

Inventor, author and toy-and-game legend Ron Weingartner on developing, pitching and rejecting ideas.

Funko Games’ Josh Manderville and Deirdre Cross on bringing a kinetic energy to the tabletop in Fast & Furious: Highway Heist

To dive into the process behind bringing Fast & Furious into board games, we caught up with Deirdre Cross, VP at Funko Games, and Josh Manderville, Art Director at Funko Games.

LEGO and adidas debut ZX 8000 Bricks collection

Each pair in the Bricks range features a TPU heel counter which emulates the texture of LEGO bricks.

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