2 in 5 parents would keep a toy even if they suspected it was counterfeit, reveals Toy Association study

The study of 1000 US parents saw 83% of those surveyed say their kids receive toys from grandparents and other gift-givers which they suspect are not purchased from verified sellers.

Audrey Tam – Design Manager for Small Dolls and Collectibles at Spin Master – on why she loves to work with the inventor community

We caught up with Audrey to find out more about the development of the award-winning Hollywood Hair, her thoughts on creativity and why she loves inventors.

TOMY acquires Fat Brain Toys

“It’s truly gratifying to join forces with TOMY and its nearly 100-year heritage of toy innovation,” said Mark Carson, President and co-founder of Fat Brain Toys.

HeroQuest inventor Stephen Baker on his creative process, designing the legendary game… And its upcoming revival

Few games are as beloved as the 1988 classic, HeroQuest. We caught up with the HeroQuest hero himself, inventor Stephen Baker. Here he tells us about his creative process, designing the game… And its 2020 revival.

The Marketing Store’s Pamela Stathaki on the firm’s holistic approach to sustainability in toy design

TMS’ Head of Sustainability talks toy design, sustainability and what’s involved in achieving certification to The Planet Mark, an internationally recognised sustainability certification.

Pentagram partner Naresh Ramchandani named D&AD President for 20/21

“I’m looking forward to exploring how creatives and their agencies can engage with their social impact and do so with the highest standards of creativity,” said Ramchandani.

Batman, Dracula and Spider-Man are the most used franchise characters in movies and video games, according to WIPO report

Batman, Dracula and Spider-Man have together generated some $5.89 billion in revenue between 1980 and 2019, WIPO’s research shows.

Mattel launches virtual Fisher-Price Toy Museum to celebrate brand’s 90th anniversary

“The intent of this museum is to take visitors back to their unique childhood experiences, and give them the opportunity to relive their youth, even if just for a few moments,” said Chuck Scothon, SVP and Global Head of Infant and Preschool, Mattel.

Sustainability in Licensing Conference expands to two days and will take place virtually

“The commitment we have engendered in SILC, as evidenced by the fabulous line-up of speakers and official supporters, highlights the collective drive for change on the sustainable front while also being aware of the commercial realities,” said SILC director Helena Mansell-Stopher.

Big G Creative teams with Kraft Heinz on new games inspired by Heinz Ketchup, Jell-O and Kraft Macaroni & Cheese

“Kraft Heinz has always brought a playfulness to the dinner table, and now we’re thrilled to bring that same spirit to family game night,” said Steven Anne, creative director at Big G Creative.

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