The session will explore the considerations that come into play when creating for kidults – and whether it’s an area that inventors should be focusing on.

The panel will be chaired by Hasbro’s Naomi Brugnatelli and feature DesignbyTouch’s Paul Boucher, inventor Danielle Reynolds and The Op Games’ Tony Serebriany.

“Not only is it the first officially licensed CCG for Flash Gordon, it’s the start of something much bigger…” said William Danz, Creator and Founder of Crazy Deuce Studios.

“We are excited to be part of this year’s Play Creators Festival and to support such a dynamic and inspiring event,” said Chicco’s Andrea Grassi.

“I will always be passionate about creating toys and I’m privileged to have enjoyed such an illustrious career alongside the fantastic team at Golden Bear,” said Christine.

The 1180-piece LEGO Nike Dunk set features a Nike Dunk, rotatable brick basketball toy and “Dunk” slogan that sports fans can build, rebuild and display.

“We’re always looking for unexpected, joyful ways to connect with our fans, and Fruit Peddler is exactly that,” said Rena Nathanson, CEO & Co-Inventor, Bananagrams, Inc.

Sue Warfield lets us know what to expect from the imminent Astra Marketplace & Academy.

“With the Tamagotchi Paradise, we’ve created something that really focuses upon the features of Tamagotchi that resonate most with kids and fans,” said Tamagotchi Brand Manager at Bandai UK, Priya Jadeja.

“This will be the first time we’ve demonstrated Human Controller to a captive consumer audience” said Mary Wood, Managing Director of TOMY Europe.