“We can’t wait to see what 2023 delivers and how we can partner with the inventor community to bring long-lasting, sustainable toys to the industry,” said Sofia Dumery, Senior Vice President of Design at Melissa & Doug.

Uplift Games’ Vicky Huxley and Sim Furniss on bringing the cup feet and big eyes of Adopt Me’s pets into plush, apparel and more…

“We’re looking forward to participating and seeing everyone this year’s Mojo Pitch,” said Nigel Dye, Head of New Product Development at Lansay.

Felipe Noriega – Vice President & Regional Director, EMEA, Maxx Marketing & Licensing Matters – and Gurdeep Bains – Global Creative Director, Maxx Group & YuMe Toys – on the creative process behind their Disney 100 Surprise capsules.

“We’re very excited to be on board for our fourth Mojo Pitch, particularly as this will be our first time attending the in-person event,” said Lewis Allen, Product Development Director at Ginger Fox Games.

The game ­– designed by Roberta Taylor – will launch via a crowdfunding campaign that’s set to go live in September.

“What Kids Want! looks forward to participating in Mojo Pitch this year with the support of TinkerTini,” said Steven and Jordan Kort, Co-CEOs of What Kids Want!

“Our goal is to enable all children to see themselves in Barbie, while also encouraging children to play with dolls who do not look like themselves,” said Lisa McKnight, Executive Vice President and Global Head of Barbie & Dolls, Mattel.

“This opportunity to see and evaluate such a broad range of ideas from so many talented creators has become an important – and eagerly anticipated – part of our innovation gameplan,” said Angus Walker, Hasbro’s Head of Inventor Relations and External Innovation.

The dolls feature the likenesses of Halle Bailey’s Ariel, Melissa McCarthy’s Ursula and Javier Bardem’s King Triton.