“We noticed this viral craft trend taking off and we knew it was the perfect extension of our popular craft product offering,” said Creative Kids Partner and Chief Marketing Officer Daniel DeLapa.

I.D.I.O.T. Award winner James R. Becker remembered in conversation with his son, Jonathan

“On the cusp of the premiere of our second, super-powered film, the universal love for our pups is stronger than ever,” said Jennifer Dodge, Spin Master Entertainment’s President.

Jonathan Becker, of Anjar & Becker Associates, talks all things Wham-O as the company turns 75.

The Peanuts Charlie Brown Trim the Tree game sees players work together to hang ornaments on the bending tree, all without losing the big red bauble.

We caught up with David to find out how he transformed Hasbro’s iconic two-player title into a pacy party game.

“There are many play patterns to explore around new tech to enhance engagement with physical toys,” said Sven Gerjets, Executive Vice President and Chief Technology Officer at Mattel.

“Fan response has been overwhelming for Monopoly Lifesized, so it was a no-brainer to reimagine another iconic Hasbro Gaming property as a large as life experience with Clue Lifesized,” said Matt Proulx, VP of Global Experiences, Partnerships and Music at Hasbro.

Asmodee Entertainment’s Alexander Thieme and Ness Jack talk us through a suite of recent launches – and highlight what they’re looking to find at BLE.

“With a sold-out floorplan, an increased footprint and celebrating the show’s 70th anniversary, Toy Fair 2024 is shaping up to be a very exciting and busy show,” said Majen Immink, Director of Toy Fair.