“It’s incredible to achieve such a high rate of re-bookings especially in the current climate, which reaffirms the value and importance the industry places on the fair,” said the British Toy and Hobby Association’s Head of Toy Fair, Majen Immink.

The activation at The Corner Shop at Selfridges spans a fashion exhibition, merchandise and Barbie-inspired hair and nail services.

The launch is the first in the new Polly Pocket Collector series.

Next year’s live event will take place at London’s Stamford Bridge Stadium from Tuesday, June 25th to Thursday, June 27th.

The 3D memory game – invented by Bernhard Weber – sees players water a vegetable plot in order to grow vegetables.

25 years on from its initial launch, Furby is back! Hasbro’s Justin Pringle sheds light on what’s new.

The recent launch of Kitten Games has propelled Exploding Kittens into the world of kids’ games. Elan Lee – CEO and Co-Creator of Exploding Kittens – tells us how he designed the range with his young daughter, Avalon.

“This was the logical consequence after the number of members in the Netherlands had developed positively in recent years,” said SAZ Manager Hans-Peter Stoll.

The Magic Mixies Magic Lamp won the Moose Toys team the Toy Designer of the Year award at last month’s Play Creators Awards.

“When we played the standard games for my daughter’s age group, she would get distracted, she wasn’t learning anything, and I was getting bored,” said Exploding Kittens’ CEO Elan Lee.