The game ­– designed by Roberta Taylor – will launch via a crowdfunding campaign that’s set to go live in September.

“What Kids Want! looks forward to participating in Mojo Pitch this year with the support of TinkerTini,” said Steven and Jordan Kort, Co-CEOs of What Kids Want!

“Our goal is to enable all children to see themselves in Barbie, while also encouraging children to play with dolls who do not look like themselves,” said Lisa McKnight, Executive Vice President and Global Head of Barbie & Dolls, Mattel.

“This opportunity to see and evaluate such a broad range of ideas from so many talented creators has become an important – and eagerly anticipated – part of our innovation gameplan,” said Angus Walker, Hasbro’s Head of Inventor Relations and External Innovation.

The dolls feature the likenesses of Halle Bailey’s Ariel, Melissa McCarthy’s Ursula and Javier Bardem’s King Triton.

“At last year’s event we found some great ideas, met some lovely people and overall had a very nice time — so of course we’re coming back in 2023,” said James Vaughan, Head of Game Development and Inventor Relations at Big Potato.

The LEGO Little Mermaid Royal Clamshell includes references to throne rock, Ariel’s grotto and Ursula’s lair.

“We are excited to pair some of the most popular brands together for the first time,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel.

Meet Mike Gray: inventor, I.D.I.O.T. winner and, “the wisest man in all of board gaming”

“Simba Toys looks forward to participating in Mojo Pitch this year with the support of TinkerTini,” said Andreas Schmitt, Managing Director at Simba Toys.