Kids aged three to five represented the largest age group for licensed sales based on units sold, with Paw Patrol the leading brand.

Designers in the US, Canada and Mexico can purchase a design kit from HABA containing pieces to be used when creating a new game for the contest.

“By officially trademarking the iconic scent, we are able to protect an invaluable point of connection between the brand and fans for years to come.”

“We’re going all out to provide the readers and subscribers of Mojo Nation with engaging and valuable insight that the businesses in those sectors will be able to use to inform their decision-making,” said Kids Insights CEO Nick Richardson.

“I look forward to introducing everyone to the creative culture of Alpha Group and sharing our global design process,” said Phillipson.

“I’m looking forward to this event and thanks to the Mojo Nation team for pulling together what I am sure will be another productive, innovative and fun event,” said Mazel.

“The event offers a fantastic opportunity for inventors and developers to connect with each other and we can’t wait to see what the UK’s top inventor talent have to offer,” said Dharmander Patel, head of product development at Drumond International.

We spoke with convention director Richard Denning about the evolution of show’s engagement with designers.

Attendees of the Festival will get a complimentary copy of the firm’s latest Trend Alert report and two-days free access to Kids Insights’ award-winning online portal.

Chapman is known for creating a raft of smash hit kids’ TV shows, including Bob the Builder, Fifi & the Flowertots and recent toy titan, Paw Patrol.