Games and publishers will be grouped according to categories at October’s show, with family games housed in Halls 2, 4, 5 and 6.

“We very much look forward to supporting all our exhibitors over the coming months and preparing for another jam packed three days of successful business,” said the BTHA’s Director of Toy Fair, Majen Immink.

“I am beyond excited to be starting a business that’s sole purpose is to help companies bring fun to the marketplace!” said Murphy.

KUGO Games founder Michael Allan discusses the origins of his flick-based game system.

Book of Beasties: Phil Tottman and Craig Fearn on why the mental-wellbeing game needs high standards

The enduring appeal of licensed games… Mojo Nation’s Billy Langsworthy looks at Cadbury’s Milk Tray: Man in Black Game from 1970.

How is Moose Toys putting a “wow” in the games category? Shannon Swindle tells all!

Creative consultant Deej Johnson on Edward de Bono’s most powerful creative technique…

Each side of the ‘Evelyn Everywhere Rubik’s Cube’ features a character associated with a dimension seen in the multiverse movie.

“Mattel Adventure Park is an amazing opportunity to bring our beloved brands to life,” said Julie Freeland, Senior Director of Global Location Based Entertainment at Mattel.