Marina Khidekel on the origins of her award-winning weighted plush range, Hugimals
Hugimals founder Marina Khidekel discusses the wellness benefits of her plush line’s ‘hugging you back’ effect.
Goliath acquires Game Night in a Can from Barry & Jason Games & Entertainment
“Adding Game Night in a Can to our broad party game portfolio perfectly aligns with our mission of spreading joy and togetherness across the globe,” said Brian Weiss, President of Goliath Group North America.
Hasbro’s Angus Walker on creativity, pitching and the key to successful inventor relations
Angus Walker – Head of Inventor Relations and External Innovation at Hasbro – on the value of inventors.
GPI teams with Floship to offer toy firms a ‘friction-free shipping process’ for crowdfunding backers
“Working synchronically with GPI makes fulfilment planning transparent before the manufacturing even begins,” said Josh Tsui, CEO at Floship.
Having a blast: Steve Starobinsky lifts the lid on how Gel Blaster came to market
Gel Blaster’s Steve Starobinsky discusses the white space between foam darts and paintballs
Mattel to bring back Barney in 2024
“We will introduce the iconic purple dinosaur to a new generation of kids and families around the world across content, products and experiences,” said Josh Silverman, Chief Franchise Officer and Global Head of Consumer Products at Mattel.
Designer Drew Richards on the story behind his first licensed game, Yes Yes Yeti
Drew Richards discusses why the rules, roles and goals of board games led him into invention.
Mattel brings Magic 8 Ball into games with Magical Encounters
The co-op game sees players try and save a kingdom from a rampaging dragon, with the Magic 8 Ball providing both help and setbacks.
Harry Potter gets the Ice Cool treatment from Brain Games
The game sees players flick characters through the corridors of Hogwarts as they look to complete exams.
How Play Can Save the World
Heayes Design’s Richard Heayes looks at why, when faced with all manner of challenges, a playful attitude can be a powerful thing…