Scruffy Dog Creative and Simtec Systems develop Fisher-Price ride

“The ride system can be designed to work with all the various iconic Fisher-Price themes, which gives our clients options and variations,” said Scruffy Dog CEO Joe Bright.

Kids Industries marks 20 years with fresh brand identity and October conference

The family-focused marketing agency plans to share insights from its Global Family Study at a London-based conference this October.

Spin Master welcomes Michael Butcher as General Manager, North America

“I am looking forward to joining one of the most respected teams in the industry and working with our retail customers to continue to build on the company’s legacy of growth and innovation,” said Butcher.

Hasbro bolsters Magic: The Gathering’s Universes Beyond range with Warhammer 40,000 collaboration

The Universes Beyond range has previously introduced the likes of Stranger Things, The Walking Dead and Fortnite into Magic: The Gathering.

Simba Dickie to launch construction sets, ride-ons and pocket money toys for Boat Rocker’s Dino Ranch

“We’re delighted to welcome Simba Dickie to our ever-growing herd of best-in-class licensees for Dino Ranch,” said Kate Schlomann, EVP Brand Management and Content Marketing at Boat Rocker.

Kings Wild Project teams with Middle-earth Enterprises for Lord of the Rings playing cards

“Since I started designing playing cards ten years ago, it has always been on my bucket list to illustrate and produce a series of decks based on these beloved stories,” said Kings Wild Project’s Jackson Robinson.

University Games President Bob Moog on passionate inventors, cautious buyers and the importance of integrity

Bob Moog – President at University Games – discusses the three things that all great inventor pitches have.

“We’ll give you the skills needed to be a successful game inventor”: Ed Gartin and April Mitchell discuss their new game design course from inventRight

Ed Gartin and April Mitchell talk mentors, students and what their new inventRight course offers budding game inventors.

LEGO teams with Hasbro to launch LEGO Transformers Optimus Prime

“It’s been a wonderful and challenging task to bring Optimus Prime to life using LEGO bricks, especially making sure that he can shift modes without disassembly,” said Senior Designer at LEGO, Joseph Patrick Kyde.

Fisher-Price gives RuPaul the Little People treatment

The set includes three Little People figures inspired by different looks from the drag performer’s career.

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