GPI’s David Blanchard speaks with All Things Equal’s Eric Poses, Doozy Games’ David Stone and Eric Olsen, the inventor of Big G Creative’s Glyphics, about how best to get a game concept off the ground and onto shelves…

Gray Bright – Senior Director of Product Design and Development at Hasbro Gaming ­– on what’s new with Clue.

Big Monster Toys inventor Gordon Downey takes us inside the creation of Spin Master’s popular Sink N Sand game – and also reveals his most underrated invention.

This year’s Play Creators Awards will take place on Tuesday, June 27th – and welcomes two new awards.

“What our team have achieved in bringing to life the popular IPs – from design to fabric, packaging to price-point – is truly unique and fantastic,” said Ken Goodisson, Commercial Director, EMEA, YuMe Toys.

“While the game does look very silly, the actual game engine behind it is one of our best,” said Dean Tempest, CEO and Co-Founder of Big Potato Games.

The insight-led event – taking place on March 21st at London’s Conway Hall – will share top findings from the firm’s recent Global Family Study.

“CoComelon HugMees by Squishmallows brings pre-schoolers an ultrasoft and uniquely lovable way to play and interact with their favourite CoComelon characters,” said Gerhard Runken, Senior Vice President of Brand & Marketing at Jazwares

“We’re proud to launch the first-ever Chelsea doll with a removable back brace to continue to be more reflective of the world kids see around them,” said Lisa McKnight, Executive Vice President and Global Head of Barbie and Dolls at Mattel.

Mark Langley reveals how prototypes, playtests and pitches helped him find the right publisher