Path Entertainment and Hasbro ready Clue Lifesized immersive experience.

Following the success of its Monopoly Lifesized attraction, The Path Entertainment Group is extending its licensing deal with Hasbro to cover a new Clue experience called Clue Lifesized.

“Monopoly Lifesized has enjoyed two very successful years in London already, showcasing the power of the brand with the creative thinking at Path Entertainment – and has gone on to be successfully sub-licensed in the KSA, as we continue to rollout the experience internationally,” said David Hutchinson, CEO of The Path Entertainment Group.

“From the start of our relationship with Hasbro we’ve always felt CLUE was a natural IP for us to explore – it’s innately theatrical and combined with its nostalgic family favourite mystery origins – it’s the perfect brand for our team to play with and create a new thrilling, location-based entertainment concept. We’re very excited to bring this to life in an ambitious new lifesized concept.”

Matt Proulx, Vice President of Global Experiences, Partnerships and Music at Hasbro, added: “At Hasbro, our goal is to provide gaming experiences that are fun to play, fun to watch and fun to share for fans of all ages. In joining forces with Path Entertainment, we’re able to deliver on this and more with innovative and immersive versions of fan-favourite games.

“Fan response has been overwhelming for Monopoly Lifesized, so it was a no-brainer to reimagine another iconic Hasbro Gaming property as a large as life experience with Clue Lifesized. Coming off the heels of this year’s refreshed Clue board game release and just in time for the brand’s 75th anniversary in 2024, fans will be able to put their investigative skills to the test as they sleuth to uncover answers to the game’s famous questions – Who, Where and with What.”

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Ravensburger details influencer initiatives for Disney Lorcana

“It’s vital to us to onboard new influencers, players and Disney fans to grow and expand Disney Lorcana in the UK,” said Lea Dillenseger, Product Marketing Manager at Ravensburger UK.

BTHA and Mojo Nation to host Inventors Lunch at Toy Fair 2025

The free Inventors Lunch will return to Toy Fair on Thursday, January 25th at 12PM, hosted upstairs on the Toy Trust Lounge (UL 161).

Hasbro launches AI-powered Game Finder tool

Game Finder’s AI knows the nuances of each Hasbro game, from the ideal play group size to features unique to each title.

Surge Brands named global licensing agent for Crazy Aaron’s

“The creativity and sensory appeal of Crazy Aaron’s products lends themselves perfectly to other consumer products categories like apparel, toys, food, home décor, and beyond,” said Aaron Muderick, Founder and President at Crazy Aaron’s.

Boyhood teams with Disney for wooden Mickey Mouse figure

“We have achieved a result that sets new standards for wooden sculptures,” said Boyhood designer and founder Jakob Burgsø.

Toy Retailers Association details DreamToys list of top toys for Christmas 2024

“More so than ever before, this year’s DreamToys list shows the incredible variety of experiences and play the UK’s vibrant toy industry has to offer consumers,” said chair of the DreamToys selection committee, Paul Reader.