Perch acquires Beat That! publisher Gutter Games
Perch, an acquirer and operator of Amazon and other D2C brands at scale, has acquired Gutter Games.
Gutter Games – founded by Kate and Zak Walton – specialises in family, party and drinking games, with a portfolio including Beat That!, Gutterhead and Trunk of Drunk.
The acquisition marks Perch’s first in Europe and the company now aims to ‘expand the Gutter Games brand, product range, and invest in the growth of its B&M distribution network to capitalise on the massive and growing family games category’.
“Our games were created at home, and when we were looking for our business to find a new home, Perch was the obvious choice,” said Zak Walton, co-founder of Gutter Games.
“Rahul Shewakramani, Perch’s Head of M&A in Europe, has experience on both sides of Amazon, as the former Head of Amazon’s Global Selling Europe team, and as an FBA seller himself. His and his team’s experience really gave us faith that our irreverent and funny brand identity would not only be maintained but be stewarded into a new phase of growth.”
Rahul Shewakramani, Head of M&A in Europe at Perch added: “Beat That! is a world-leading family game. Not only that, it’s just fun. We acquired the brand as fans first, and we’re looking to play our way into the largest brick and mortar retailers in the world.”
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