Watch: Playing with Brands
What makes for great licensed toys and games? How can brands successfully engage with the inventor community? And what are licensors looking for in a perfect toy partner? All this and more is explored in the Playing with Brands Panel session.
Chaired by Start Licensing’s Ian Downes, the session welcomes Jen Tan (Director of Consumer Products at Pixar Animation Studios), Stephanie Griggs (Creative Director at The Roald Dahl Story Company) and Susie Lecker (President at SRL Consulting).
More Recent Play Creators Conference
KID Group’s Dan Klitsner to share a creative approach to charitable giving at Play Creators Conference 2024
In his session, Dan will discuss how gratitude inspired the development of the Bop It Button.
Hasbro’s Angus Walker to discuss ‘How past experiences fuel today’s creativity’ at Play Creators Conference 2023
This year’s Play Creators Conference takes place at London’s Stamford Bridge stadium on Wednesday, June 28th.
Darren Lee Phillipson to helm ‘From Story to Shelf’ session at Play Creators Conference
This year’s Play Creators Conference takes place at London’s Stamford Bridge stadium on Wednesday, June 28th.
WATCH: Inside Gameboard
This session focuses on how The Last Gameboard is looking to bring innovation to the tabletop space and features Gameboard co-founder and CEO Shail Mehta, COO and co-founder Tim Schukar, with Raising Nerd’s Lee Allentuck chairing.
WATCH: Inside Monopoly Lifesized
Julia Posen – Development Director at Gamepath – tells us about the design process behind Monopoly Lifesized, a new live Monopoly gaming experience in the heart of London.
WATCH: TOMY’s Toomies Team on Design, Innovation & Jurassic World
We look at what goes into designing for Toomies and find out more about the brand’s recent collaboration with Jurassic World.
Popular Articles
The Toy Association’s Greg Ahearn, Kim Carcone and Andy Keimach on why The Toy Building in LA is shaping up to be a “watershed moment”
Reyn Guyer – inventor of classics like Twister and the Nerf Ball – on creativity, collaborations and his new venture, My Friend Wren
Fugglers creator Louise McGettrick on how an eBay listing for a bag of false teeth inspired her line of plush monsters
Cluedo at 75: The history and mysteries of the boardgame Clue… And why the inventor vanished!
Mattel and Hasbro team up for Hot Wheels Transformers collection
Upcoming Events
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- 31st January 2025
- Spielwarenmesse, Nuremberg
International Game Inventors Convention
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- 20th - 22nd May 2025
- Mandalay Bay Convention Center, Las Vegas
Las Vegas Licensing Expo
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- 24th - 26th June 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Festival
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- Tuesday, June 24th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Awards
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- Wednesday, June 25th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Conference
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- Thursday, June 26th, 2025
- Stamford Bridge Stadium, Chelsea, London
Mojo Pitch
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- 7th - 9th October 2025
- Excel London
Brand Licensing Europe