What makes for great licensed toys and games? How can brands successfully engage with the inventor community? And what are licensors looking for in a perfect toy partner? All this and more is explored in the Playing with Brands Panel session.
Chaired by Start Licensing’s Ian Downes, the session welcomes Jen Tan (Director of Consumer Products at Pixar Animation Studios), Stephanie Griggs (Creative Director at The Roald Dahl Story Company) and Susie Lecker (President at SRL Consulting).