Watch: Playing with Brands
What makes for great licensed toys and games? How can brands successfully engage with the inventor community? And what are licensors looking for in a perfect toy partner? All this and more is explored in the Playing with Brands Panel session.
Chaired by Start Licensing’s Ian Downes, the session welcomes Jen Tan (Director of Consumer Products at Pixar Animation Studios), Stephanie Griggs (Creative Director at The Roald Dahl Story Company) and Susie Lecker (President at SRL Consulting).
More Recent Play Creators Conference
WATCH: Inside Gameboard
This session focuses on how The Last Gameboard is looking to bring innovation to the tabletop space and features Gameboard co-founder and CEO Shail Mehta, COO and co-founder Tim Schukar, with Raising Nerd’s Lee Allentuck chairing.
WATCH: Inside Monopoly Lifesized
Julia Posen – Development Director at Gamepath – tells us about the design process behind Monopoly Lifesized, a new live Monopoly gaming experience in the heart of London.
WATCH: TOMY’s Toomies Team on Design, Innovation & Jurassic World
We look at what goes into designing for Toomies and find out more about the brand’s recent collaboration with Jurassic World.
WATCH: Inside the Studio with… Seven Towns
We speak with Seven Towns’ Elizabeth Moody, Thomas Moore and Jacques Priestner about the origins of Seven Towns and dive into the studio’s approach to invention.
WATCH: Desert Island Picks with… Hasbro’s Tanya Thompson
If you could only take one toy, one game and one of your own inventions to a desert island, what would you take and why?
WATCH: Desert Island Picks with… David Vonner
If you could only take one toy, one game and one of your own inventions to a desert island, what would you take and why?
Popular Articles
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The Marketing Store's Geoff Smyrk on innovation, sustainability and the future of play
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Upcoming Events
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- 27th - 29th June 2023
- Stamford Bridge Stadium, Chelsea, London
Play Creators Festival
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- Tuesday, June 27th, 2023
- Stamford Bridge Stadium, Chelsea, London
Play Creators Awards
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- Wednesday, June 28th, 2023
- Stamford Bridge Stadium, Chelsea, London
Play Creators Conference
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- Thursday, June 29th, 2023
- Stamford Bridge Stadium, Chelsea, London
Mojo Pitch
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- 4th - 6th October 2023
- Excel London
Brand Licensing Europe