PlayMonster has acquired the assets of the kids arts and crafts company, Kahootz Toys.
Kahootz was founded in 2012 and grew quickly with several programs, including the relaunch of the iconic brand Spirograph, under license with Hasbro. More recently, the company has experienced great success with other classic brands like Colorforms in partnership with 9 Story Entertainment, and Fashion Plates.
“This is PlayMonster’s largest acquisition to-date and we’re thrilled to continue our multi-category growth strategy building and adding classic brands while expanding our footprint in the activity and stationery aisles,” said Bob Wann, Chief PlayMonster of PlayMonster.
“Kahootz has shown a commitment to providing innovative products to kids of all ages, and this philosophy aligns with our mission to make a positive difference in people’s lives through the power of play. Their team has done an outstanding job, and with our help, will continue to grow the Kahootz brand at retail.”
Joe Yassay, CEO and founding partner of Kahootz Toys, added: “We are very excited to be joining PlayMonster and the Audax Private Equity family of companies. The addition of our products to PlayMonster’s already impressive portfolio of children’s toys and games is a win-win for everyone involved–our companies, licensors, suppliers and customers.
“We look forward to helping PlayMonster champion the power of play by supporting continued growth and market penetration in the mass, specialty and international marketplaces.”
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