PlayMonster sets out to “change the building play experience” with Snap Ships

PlayMonster has debuted a brand new line of building toys called Snap Ships in a move it’s calling ‘the biggest launch in the company’s history’.

Snap Ships is a collectible, durable and versatile modular building system that invite kids to build, battle and display an exciting array of cool spacecrafts.

Away from the toy aisle, the new brand will also star in its own weekly animated YouTube series from Wind Sun Sky Entertainment Season this August, and also launches alongside a free interactive AR app that sees detailed digital versions of the toy range come to life.

“Snap Ships is so much more than a great toy line; it is a content-driven franchise that allows kids to not only build, but also play, battle, rebuild, customise, watch content, engage with the app and then do it all over again,” said PlayMonster President Tim Kilpin.

“We set out to change the building play experience, and it is the biggest launch in Play Monster’s history.”

—-

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

One month left to send in your nominations for Mojo Nation 100: 2025 Edition

The deadline for nominations is Friday, November 29th.

Hug Me Pillows’ John Lewis pop-up enjoys “overwhelming” response

“Seeing how new customers and educators have embraced Hug Me Pillows as a tool for comfort and emotional well-being is truly heartwarming,” said Hug Me Pillows Creator Lucy Freeth.

Hasbro brings Harry Potter to Monopoly Deal

The game sees players try and collect three different sets of magical items to win.

Moose Toys, e.l.f. Cosmetics and Gamefam team up for XOX Kweenie Roblox campaign

“Our cross-game campaign will deliver massive scale and reach, delighting millions of players where they hang out,” said Ricardo Briceno, Chief Business Officer of Gamefam.

LEGO’s Innovation Campus designed to “foster creativity, inclusivity and the free flow of ideas”

“The space will serve as a global centre for product and design excellence,” said Julia Goldin, CPMO of the LEGO Group.

Asmodee USA embarks on exclusive distribution partnership with UP Games

“Teaming up with the creative minds at UP Games allows us to offer players light strategy games crafted by renowned designers, ensuring a fresh, fun experience for every type of gamer,” said Julien Sharp, Country Manager at Asmodee North America.