PlayMonster to continue as master toy partner for KOOSH through to 2027

PlayMonster has signed an extended three-year agreement with Hasbro that renews its licensing rights for KOOSH through to 2027.

As a master toy license, PlayMonster will build upon its line of KOOSH products with new innovations designed to engage kids with soft, silly, sports fun.

“Together with Hasbro, we are expanding on a successful relationship that introduced KOOSH to a new generation,” said Jonathan Berkowitz, CEO of PlayMonster.

“As we grow the brand, KOOSH will continue to emphasise active play and safe sports fun, while delivering kids and families all new ways to experience KOOSH.”

Bradley Bowman, Senior Director, Global Toy, Licensed Consumer Products at Hasbro, added: “Since 2021, PlayMonster has reignited the playful spirit of KOOSH and created moments of magic and connection for families.

“We look forward to the continued evolution of the KOOSH brand and fresh twists on classic fun developed with PlayMonster’s partnership and vision.”

Upcoming KOOSH releases from PlayMonster include KOOSH Kornhole, a kid-sized KOOSH take on the popular sport that’s launching in Spring 2025.

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