Posh Paws to launch Mr Bean plush in 2025

Posh Paws International – and its parent company Whitehouse Leisure International – will be producing Mr Bean plush for both the retail and amusement sectors, as well as a line of novelty key chains and mugs.

The deal, brokered by Bulldog Licensing on behalf of Banijay Kids & Family, will see items land in Spring 2025.

“We are excited to work with an internationally known, instantly recognisable character with cross-generational appeal,” said Lauren Shipman, Group Brand & Marketing Director at Posh Paws International Limited.

“The humour and imagery that is associated with Mr Bean is also ideal for toys, gifts and novelties that we are certain will be popular with both our retail and leisure customers.”

Roubina Tchoboian, Head of Global Licensing at Banijay Kids & Family, added: “Mr Bean is a global phenomenon which is instantly recognisable just about everywhere and, with a new animated series on the way, the brand continues to go from strength to strength.

“Bringing in the expertise of Bulldog, we have an ambitious licensing programme that is perfectly timed for our existing fanbase and a whole new generation of fans – and we’re thrilled to welcome these deals with two leaders in their fields.”

Bulldog MD Rob Corney said: “Mr Bean has been enormously popular from his very first appearance in 1990 to the present day and this high level of awareness will drive an expanded licensing campaign that will be very popular with consumers of all ages.

“Whitehouse Leisure and Posh Paws International have been quick to build on the brand’s massive appeal and many other potential licensees are already showing a strong interest in this unique brand. We’re thrilled to be working with these leading names in toys and gifts and looking forward to bringing this classic character to many new categories.”

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