Products of Change launches as new membership hub to help drive sustainable change
Products of Change, a new membership hub, has launched to help individuals and businesses to collectively drive prolonged and achievable change on the sustainable front.
The initiative is anchored by an interactive online educational hub for brand owners, retailers, content creators, innovators, manufacturing partners and marketing experts.
The idea, spearheaded by Helena Mansell-Stopher – former licensing director of National Geographic Partners – is that by joining together and learning from each other, the group can progress real sustainable change across consumer product markets and beyond.
“When I first formed Products of Change, inviting a small group of people to join the conversation, it very quickly grew from seven to 70 companies within eight weeks,” said Stopher.
“This high level of engagement underlined the desire from industry to learn about sustainable change and progress on this front. However, in order to make a real changeable difference, we needed an infrastructure. Now, joining forces with the team at Max Media Ventures to launch Products of Change as a visionary membership organisation means we can make this vision a reality.
“So, here we are today, supported by our core ambassadors, launching a global hub, to connect and drive sustainable change within industry; a platform that will continually evolve to ensure we keep members up to date with the latest sustainable technologies. I am so thankful to everyone who has been a part of the Products of Change journey thus far and feel very positive about the long-term collective impact we really can all make together.”
Alongside the new web hub, a Products of Change twice-weekly e-newsletter, featuring news, interviews, commentary, trend analysis covering all aspects of sustainability, will be sent out to members as well as to the wider community, encouraging the latter to join the POC movement.
To find out more about how to join Products of Change visit www.productsofchange.com.
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