PUMA to launch Hot Wheels collections in 2025

Mattel has teamed up with PUMA to launch two Hot Wheels inspired collections in 2025.

PUMA and Mattel will design and release exclusive Hot Wheels-inspired footwear, apparel and accessories. The collections will fuse the ‘flames of Hot Wheels with streetwear’.

“Hot Wheels has always been about pushing the limits of imagination, speed and performance, and this partnership with PUMA allows us to bring that same thrill to fans in a whole new way,” said Ruth Henriquez, Head of Licensing, Publishing, and LBE Mattel EMEA.

“Together, we’re creating two collections that celebrate the boldness and creativity that Hot Wheels represents, inspiring fans of all ages to embrace their inner challenger spirit.”

Christina Mirabelli, Director of Marketing at PUMA Sportstyle, added: “This collaboration with Mattel will be about more than just a collection – it’s a celebration of the adventurous and creative spirit that both brands embody.

“We can’t wait to see the collections come to life to combine PUMA’s expertise with the legacy of Hot Wheels and create something truly unique for fans around the world.”

More Recent News

Boyhood teams with Disney for wooden Mickey Mouse figure

“We have achieved a result that sets new standards for wooden sculptures,” said Boyhood designer and founder Jakob Burgsø.

Toy Retailers Association details DreamToys list of top toys for Christmas 2024

“More so than ever before, this year’s DreamToys list shows the incredible variety of experiences and play the UK’s vibrant toy industry has to offer consumers,” said chair of the DreamToys selection committee, Paul Reader.

LEGO bolsters Art range with LOVE set

The set comes with two building instructions, allowing adults to experience building the set with a loved one.

TOTY Awards 2024 finalists revealed

Nominees include The Op’s Flip7, Kosmos’ Gecko Run and TOMY’s Bebé Fuerte Count & Groove Bouncy Barbell.

Moose Toys to go direct-to-retail in Mexico from Q1 2025

“Adding Mexico as a direct-to-retail market is a key part of our strategy to supercharge growth in the region and an important initiative in the next phase of our overall company strategic plan,” said Ronnie Frankowski, Global President at Moose Toys.

One month left to send in your nominations for Mojo Nation 100: 2025 Edition

The deadline for nominations is Friday, November 29th.