PUMA to launch Hot Wheels collections in 2025

Mattel has teamed up with PUMA to launch two Hot Wheels inspired collections in 2025.

PUMA and Mattel will design and release exclusive Hot Wheels-inspired footwear, apparel and accessories. The collections will fuse the ‘flames of Hot Wheels with streetwear’.

“Hot Wheels has always been about pushing the limits of imagination, speed and performance, and this partnership with PUMA allows us to bring that same thrill to fans in a whole new way,” said Ruth Henriquez, Head of Licensing, Publishing, and LBE Mattel EMEA.

“Together, we’re creating two collections that celebrate the boldness and creativity that Hot Wheels represents, inspiring fans of all ages to embrace their inner challenger spirit.”

Christina Mirabelli, Director of Marketing at PUMA Sportstyle, added: “This collaboration with Mattel will be about more than just a collection – it’s a celebration of the adventurous and creative spirit that both brands embody.

“We can’t wait to see the collections come to life to combine PUMA’s expertise with the legacy of Hot Wheels and create something truly unique for fans around the world.”

More Recent News

Ravensburger’s first Disney Lorcana Store Summit event hailed a success

“The Summit provided a great way for us to share ideas in a collaborative environment,” said Alex Parker, Organised Play Coordinator at Ravensburger.

LEGO and Formula 1 to kick off multi-year partnership in 2025

“Fans will be able to recreate and reimagine the world of Formula 1, brick by brick,” said Emily Prazer, Chief Commercial Officer of Formula 1.

The Point.1888 eyes partners across toys, crafts and more for Pop Paper City

“We were captivated by Pop Paper City’s unique concept – a ‘craft adventure’ series that not only entertains but also promotes play and sustainability,” said Will Stewart, CEO and Founder at The Point.1888.

Spin Master launches Rubik’s Match mobile game

“This interactive game blends the nostalgia of the Rubik’s Cube with the casual appeal of a match-three game,” said Marc De Vellis, Spin Master’s Global Head of Studios for Digital Games.

PlayMonster to continue as master toy partner for KOOSH through to 2027

“Together with Hasbro, we are expanding on a successful relationship that introduced KOOSH to a new generation,” said Jonathan Berkowitz, CEO of PlayMonster.

WiT details 2024 Wonder Women winners

Winners of the Designer/Inventor accolades were Melissa & Doug’s Claudia D. Sandoval, Melissa & Doug and Theodora S.T.E.A.M. Girls’ Gayle Keller.