PUMA to launch Hot Wheels collections in 2025

Mattel has teamed up with PUMA to launch two Hot Wheels inspired collections in 2025.

PUMA and Mattel will design and release exclusive Hot Wheels-inspired footwear, apparel and accessories. The collections will fuse the ‘flames of Hot Wheels with streetwear’.

“Hot Wheels has always been about pushing the limits of imagination, speed and performance, and this partnership with PUMA allows us to bring that same thrill to fans in a whole new way,” said Ruth Henriquez, Head of Licensing, Publishing, and LBE Mattel EMEA.

“Together, we’re creating two collections that celebrate the boldness and creativity that Hot Wheels represents, inspiring fans of all ages to embrace their inner challenger spirit.”

Christina Mirabelli, Director of Marketing at PUMA Sportstyle, added: “This collaboration with Mattel will be about more than just a collection – it’s a celebration of the adventurous and creative spirit that both brands embody.

“We can’t wait to see the collections come to life to combine PUMA’s expertise with the legacy of Hot Wheels and create something truly unique for fans around the world.”

More Recent News

Our top 10 most read interviews of 2024

This year’s top 10 features interviews with Exploding Kittens’ Matthew Inman, Hasbro’s Angus Walker and Jazwares’ Magdalena Eichhorn.

AMIGO to meet game inventors at Mojo Pitch 2025

“We are thrilled to be back at the Play Creators Festival in 2025,” said AMIGO’s Alessandro Montingelli.

Think Influence eyes toy partners for Fisch

The popular Roblox game launched earlier this year and has over 800,000 concurrent users.

Transformers Age of the Primes figures land on Hasbro Pulse

The Transformers Age of the Primes Titan Class Thirteen Star Optimus Prime figure comes with a cannon blaster, shoulder blasters, and the Zodiac orb.

People of Play welcomes Shannon Swindle as Director

“I look forward to creating meaningful experiences, celebrating the work of toy and game designers and continuing to support the incredible people in this industry that I love so much,” said Swindle.

Rubies readies UK launch for Bluey costumes

“We are confident that Rubies’ new Bluey dress-up options will be popular with families on this side of the world, after the positive reception they received in Australia,” said Anita Majhu, Head of Licensing (Softlines) at BBC Studios.