Posted on 3rd October 2023
By Billy Langsworthy

Jazwares has partnered with PUMA for an Squishmallows apparel and footwear collection.
Set to launch in spring 2024, the range will include three footwear options for kids and adults, plus hoodies and matching t-shirt and shorts sets.
“As we continue to bring the Squishmallows brand to life through cross-category collaborations, our collaboration with PUMA allows us to step into the world of cool trend-forward street fashion to reach an even larger fan base,” said Sam Ferguson, Senior Vice President of Licensing at Jazwares.
“Demand for Squishmallows is not slowing down so we are thrilled to collaborate on a fun and exciting spin on the iconic and vibrant PUMA style.”
–
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here
More Recent News
The doll has been designed by Linda Kyaw-Merschon and Rebecca DeKuiper.
“We look forward to exploring the exciting possibilities for the Street Masters world,” said Steamforged Games co-founder and CEO, Rich Loxam
“This will give us an avenue to release games outside of the Cyanide & Happiness brand and launch titles outside of our usual party/comedy style,” said Alex Murty, International Growth Manager at Joking Hazard.
“Our design team really put their entire blue hearts into this one,” said Alex Kessler, CEO of KESS.
The capsule collection, celebrating 100 years of Disney, spans apparel and accessories, as well as a plush set and a jigsaw puzzle.
“Ms. Rachel is a wonderful fit for our toy portfolio and will support Spin Master’s expansion into early childhood and developmental play,” said Doug Wadleigh, Spin Master’s Executive Vice President and Head of Global Toy Brands.