Ravensburger details influencer initiatives for Disney Lorcana

Ravensburger has launched a series of targeted influencer outreach activities designed to spread the word about the new Disney Lorcana TCG Gateway and sixth set, Azurite Sea.

Working in partnership with the Come Round word-of-mouth agency, 200 families across the UK got the chance to receive and review the Disney Lorcana TCG Gateway board game ahead of the peak Christmas sales period. A targeted sampling campaign provided selected families with products to review, alongside themed challenges.

Ravensburger also hosted an Azurite Sea launch event at London’s Disney Store, with a dedicated influencer and media hour prior to doors opening to the public.

A dedicated Azurite Sea unboxing and filming session prior to launch was held at Wargames Workshop in Milton Keynes for two of the brand’s biggest influencer partners. Invited along to join the filming and generate content was 10 year old Bradley, a Disney Lorcana TCG player from Dudley who the company say is ‘fast becoming one to watch for the future!’

“It’s vital to us to onboard new influencers, players and Disney fans to grow and expand Disney Lorcana in the UK” said Lea Dillenseger, Product Marketing Manager, Ravensburger UK.

“We have a growing database of trusted influencers with whom we work on a regular basis around new set launches but we are branching out to develop an extended network of family, parent and lifestyle brand ambassadors with whom we can work to generate usable content for social campaigns moving forward. We are finding more and more children are playing competitively across hobby stores nationwide which gives us a whole new audience to nurture and embrace as we move forward into 2025.”

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