Read the first-ever Mojo Nation Magazine online now

Mojo Magazine: 2025 Edition

The first-ever Mojo Nation Magazine is available to read online now – or pick up a physical copy at London Toy Fair or Spielwarenmesse.

The magazine boasts design deep dives, in-depth interviews, opinion pieces and features, as well as a look at the creative process and origin stories behind the latest launches of Toy Fair season.

Inside are insightful chats with:
• Hasbro CEO Chris Cocks on inventors and innovation
• ThinkFun’s Josh West and Fuse’s Pete Cartlidge talk Crash Cats
• Designer Stefan Feld and Susanne Feld talk us through a new child-friendly take on Castles of Burgundy
• MAGNA-TILES’ Rick Keuter discusses new launches and inventor connections
• Spin Master’s Mike Bisogno on how his in-house design experience shapes inventor outreach
• Mattel’s Aislinn Kaltenbrun talks us through the new Barbie Deluxe Style range
• Character’s Mark Hunt and Triclops Studio’s Rob Ames and Luc Hudson on the origins – and future – of TerrorFried
• Designer Ellie Dix on the perception of the ‘fragile inventor’
• Moose Toys’ Rowen Wagner talks XOX Kweenies
• A deep dive into the ‘Kidult’ trend – and what lies ahead for it…
• Industry figures reveal their picks for the biggest challenges and opportunities that lie ahead in 2025…
• And many, many more…

You can download the magazine or purchase a physical here.

Or pick up a copy of the Mojo Nation Magazine from the Mojo Nation stand (B38) at London Toy Fair or from the Digital Media Point in NCC Ost at Spielwarenmesse.

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

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