Read the Mojo Nation 100: 2025 Edition online now

The Mojo Nation 100: 2025 Edition – in association with Hasbro – is a listing of the most influential figures currently working in the world of toy and game design who have excelled over the last 12 months.

The listing is spread across five categories:

Rising Stars

Research & Development (Sponsored by Spielwarenmesse)

Design Agencies & Invention Studios (Sponsored by Jazwares)

Independent Creatives (Sponsored by Smart Toys and Games)

Design Champions (Sponsored by tms)

As well as the 100 itself, there is also a range of fantastic opinion pieces and interviews inside the book, including:
– Hasbro’s Arlene Biran talks Nerf, Play-Doh and inventors
– Stephen Fazio and Austin Hillam on the origins of ZipString
– Inventor Kim Vandenbroucke and Mattel’s Nick Hayes on Scrabble Together
– Jazwares’ Elena Wilson discusses winning in the Girls’ aisle.

And many, many more….

You can download the 2025 Digital Edition of the Mojo Nation 100 or purchase a physical copy here.

Or, pick up a physical copy from the Mojo Nation stand – B38 – at London Toy Fair.

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The Mojo Nation 100 – in association with Hasbro – is a listing of the most influential figures currently working in the world of toy and game design who have excelled over the past 12 months.

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