Reebok teams with Hasbro for Candy Land footwear collection

Reebok has teamed with Hasbro to launch a Candy Land footwear collection.

The Candy Land x Reebok Question Mid “Sweet Moves” basketball shoe sees classic Candy Land elements spread across the toe box and heel, while a Rainbow Trail-inspired side window pops from the upper.

Elsewhere, the Candy Land x Reebok Kamikaze II “Bring the Sweet” boasts colour-blocking inspired by Candy Land’s winding Rainbow Path.

Rounding out the collection is a complete range of kids’ footwear featuring the heritage running Classic Leather and classic tennis Club C 85.

The Candy Land x Reebok Classic Leather “Where Kandy Rules” is an all-over graphic take on the retro runner, featuring mixed Candy Land prints inspired by the colourful journey to King Kandy’s Castle.

The Candy Land x Reebok Club C 85 “Make the Journey” shoe is similar to the Candy Land Kamikaze II in being  a colour-blocked take on the Club C 85.

Each shoe in the collection will ship with Iverson Gingerbread Character pawn hangtags in a sneaker box that unfolds into a playable ‘Court of King Kandy’ game board.

The Reebok x Candy Land footwear capsule is available globally from April 21st.

—-

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Ravensburger details influencer initiatives for Disney Lorcana

“It’s vital to us to onboard new influencers, players and Disney fans to grow and expand Disney Lorcana in the UK,” said Lea Dillenseger, Product Marketing Manager at Ravensburger UK.

BTHA and Mojo Nation to host Inventors Lunch at Toy Fair 2025

The free Inventors Lunch will return to Toy Fair on Thursday, January 25th at 12PM, hosted upstairs on the Toy Trust Lounge (UL 161).

Hasbro launches AI-powered Game Finder tool

Game Finder’s AI knows the nuances of each Hasbro game, from the ideal play group size to features unique to each title.

Surge Brands named global licensing agent for Crazy Aaron’s

“The creativity and sensory appeal of Crazy Aaron’s products lends themselves perfectly to other consumer products categories like apparel, toys, food, home décor, and beyond,” said Aaron Muderick, Founder and President at Crazy Aaron’s.

Boyhood teams with Disney for wooden Mickey Mouse figure

“We have achieved a result that sets new standards for wooden sculptures,” said Boyhood designer and founder Jakob Burgsø.

Toy Retailers Association details DreamToys list of top toys for Christmas 2024

“More so than ever before, this year’s DreamToys list shows the incredible variety of experiences and play the UK’s vibrant toy industry has to offer consumers,” said chair of the DreamToys selection committee, Paul Reader.