Reemsborko eyes toy partners for acclaimed animé Baki

Baki, the action-packed and highly-rated fighting animé, is now represented in all categories for merchandising in Europe and Australasia by Reemsborko, with toys one of the areas being targeted.

Multiple manga, animé and video games have appeared over the past 30 years for Baki, and Netflix recently confirmed it as a top-ten show in 50 countries, with season three landing later this year.

“In the absence of theatrical releases, everyone now gets their entertainment at home, and the only genres showing real growth for merchandise are gaming and animé,” said Max Arguile of Reemsborko.

“Baki has both heritage and current popularity and is on a great platform with more content on the way. It has just started venturing into merchandising outside Japan, so this is a great opportunity for licensees.””

Cinzia Mariani, Vice President at TMS Paris, added: “Baki brings you all the sweat, tears and blood you could hope for. We’re very excited to team up with Reemsborko to expand in the field of merchandising both in Europe and down under.”

Image: ©Keisuke Itagaki(AKITASHOTEN)/Baki II Film Partners All Rights Reserved.

—-

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Ravensburger details influencer initiatives for Disney Lorcana

“It’s vital to us to onboard new influencers, players and Disney fans to grow and expand Disney Lorcana in the UK,” said Lea Dillenseger, Product Marketing Manager at Ravensburger UK.

BTHA and Mojo Nation to host Inventors Lunch at Toy Fair 2025

The free Inventors Lunch will return to Toy Fair on Thursday, January 25th at 12PM, hosted upstairs on the Toy Trust Lounge (UL 161).

Hasbro launches AI-powered Game Finder tool

Game Finder’s AI knows the nuances of each Hasbro game, from the ideal play group size to features unique to each title.

Surge Brands named global licensing agent for Crazy Aaron’s

“The creativity and sensory appeal of Crazy Aaron’s products lends themselves perfectly to other consumer products categories like apparel, toys, food, home décor, and beyond,” said Aaron Muderick, Founder and President at Crazy Aaron’s.

Boyhood teams with Disney for wooden Mickey Mouse figure

“We have achieved a result that sets new standards for wooden sculptures,” said Boyhood designer and founder Jakob Burgsø.

Toy Retailers Association details DreamToys list of top toys for Christmas 2024

“More so than ever before, this year’s DreamToys list shows the incredible variety of experiences and play the UK’s vibrant toy industry has to offer consumers,” said chair of the DreamToys selection committee, Paul Reader.