Rubies to debut Monster High costumes in 2023

Rubies has expanded its partnership with Mattel to include the EMEA rights to develop Monster High costumes.

“With the production of our Barbie and Fireman Sam ranges and the recent development of our He-Man costumes, our partnership with Mattel is reaching new heights,” said Mike O’Connell, Managing Director for Rubies.

“We’re delighted to be adding yet another well-loved and popular brand to our mammoth portfolio of licenses and can’t wait to see what fans think of our upcoming Monster High costumes. On top of this, we’re excited to be adding a brand which lines up with our values that we promote through our products; primarily, being true to oneself and self-expression.”

Ruth Henriquez, Head of Consumer Products at Mattel EMEA, added “It’s great to see the extension of our partnership with Rubies with the addition of Monster High. As a brand rooted in fashion and self-expression, we are thrilled to bring this new line of costumes to our fans old and new, as we begin an exciting future for this much-loved franchise”

Rubies’ Monster High range will land in 2023.

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Ravensburger details influencer initiatives for Disney Lorcana

“It’s vital to us to onboard new influencers, players and Disney fans to grow and expand Disney Lorcana in the UK,” said Lea Dillenseger, Product Marketing Manager at Ravensburger UK.

BTHA and Mojo Nation to host Inventors Lunch at Toy Fair 2025

The free Inventors Lunch will return to Toy Fair on Thursday, January 25th at 12PM, hosted upstairs on the Toy Trust Lounge (UL 161).

Hasbro launches AI-powered Game Finder tool

Game Finder’s AI knows the nuances of each Hasbro game, from the ideal play group size to features unique to each title.

Surge Brands named global licensing agent for Crazy Aaron’s

“The creativity and sensory appeal of Crazy Aaron’s products lends themselves perfectly to other consumer products categories like apparel, toys, food, home décor, and beyond,” said Aaron Muderick, Founder and President at Crazy Aaron’s.

Boyhood teams with Disney for wooden Mickey Mouse figure

“We have achieved a result that sets new standards for wooden sculptures,” said Boyhood designer and founder Jakob Burgsø.

Toy Retailers Association details DreamToys list of top toys for Christmas 2024

“More so than ever before, this year’s DreamToys list shows the incredible variety of experiences and play the UK’s vibrant toy industry has to offer consumers,” said chair of the DreamToys selection committee, Paul Reader.