Rubies to debut Monster High costumes in 2023
Rubies has expanded its partnership with Mattel to include the EMEA rights to develop Monster High costumes.
“With the production of our Barbie and Fireman Sam ranges and the recent development of our He-Man costumes, our partnership with Mattel is reaching new heights,” said Mike O’Connell, Managing Director for Rubies.
“We’re delighted to be adding yet another well-loved and popular brand to our mammoth portfolio of licenses and can’t wait to see what fans think of our upcoming Monster High costumes. On top of this, we’re excited to be adding a brand which lines up with our values that we promote through our products; primarily, being true to oneself and self-expression.”
Ruth Henriquez, Head of Consumer Products at Mattel EMEA, added “It’s great to see the extension of our partnership with Rubies with the addition of Monster High. As a brand rooted in fashion and self-expression, we are thrilled to bring this new line of costumes to our fans old and new, as we begin an exciting future for this much-loved franchise”
Rubies’ Monster High range will land in 2023.
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