Seinfeld gets the LEGO treatment

Posted on 6th July 2021 By Billy Langsworthy

LEGO has detailed a new set inspired by the hit Nineties sitcom.

Featuring Jerry Seinfeld’s apartment, a buildable stage for the stand-up comic and a Festivus pole, the set also includes minifigures of Jerry Seinfeld, George Costanza, Cosmo Kramer, Elaine Benes and Newman.

The set came through the LEGO Ideas platform and was created by LEGO fan Brent Waller.

“I loved Seinfeld in the Nineties and recently re-watched them all… I thought it was a travesty that a LEGO Seinfeld set didn’t exist so I made an effort to resolve that and make the best rendition of Jerry’s Apartment and the gang that I could,” said Waller.

“The biggest challenge was trying to cram as much detail from the show into the kitchen, all the cupboards, items in the cupboard and on the bench-tops. But I am very proud of how it turned out.”

Federico Begher, VP of Global Marketing at The LEGO Group, added: “The LEGO Ideas platform is a great way for fans to share their ideas with us and their passion for a particular theme. Not only did Brent have a personal desire to create this build, other fans agree and he gained the necessary 10,000 community votes needed for us to consider creating it into a product.

“Seinfeld is a classic sitcom and a cultural icon that was huge in the Nineties and still stands the test of time today. The combination of the quirky characters and the nostalgia of the show is the perfect fit for LEGO and when we saw the concept we just knew we had to make it. I am so excited to see how this has been brought this to life in LEGO form and the attention to detail from the furniture to some of the minifigures accessories.”

The LEGO Ideas Seinfeld set is available from August 1st, 2021.

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