Sensible Object acquired by Niantic
Sensible Object, the firm behind Beasts of Balance, has been acquired by Niantic, the studio responsible for Pokémon Go.
Founded in 2014, Sensible Object has been developing games that combine physical and digital play and the company will now focus its efforts on building all new real-world AR experiences with Niantic as the core of Niantic London.
“We’re excited about Sensible Object joining Niantic as it significantly advances our efforts in developing a wide range of gaming experiences that bring the physical and digital world closer together,” said Niantic CEO John Hanke.
Sensible Object CEO Alex Fleetwood added: “John Hanke and his team have an incredible, progressive vision for the future of play that resonates deeply with us; building global communities, pioneering new forms of augmented reality, and helping people get outside, get exercise and connect with one another in the real world.”
More Recent News
Relatable welcomes Casey Collins as Chief Commercial Officer
“My focus will be on leading strategic mergers and acquisitions, exploring licensing opportunities, expanding our global footprint and forging new partnerships that will take Relatable to the next level,” said Collins.
Craft Buddy launches Disney Crystal Art Pin Badges
“We’re thrilled to bring the magic of Disney to life in a fresh and exciting way,’ said Gary Wadhwani, Co-Founder at Craft Buddy.
Mattel renews global licensing agreement with Disney for Toy Story
“We will continue to create toys and products that showcase the joy, surprise and fun that has made Toy Story an incredible property for families and fans of all ages,” said Nick Karamanos, SVP of Entertainment Partnerships at Mattel.
Exploding Kittens details summer slate
“This upcoming slate of games are some of my favourites yet, including our first-ever board game,” said Elan Lee, Co-Creator and CEO of Exploding Kittens.
Cloudco Entertainment partners with Simba Toys for Care Bears plush
“The Care Bears have always been more than just plush toys – they represent optimism, comfort, and the power of sharing and caring,” said Bruce Cheltenham, Global Licensing Director, Toys & Hardlines at Cloudco Entertainment.
Cryptozoic readies Peanuts party game, The Doctor Is In
The game sees players answer Problem Cards – like ‘How much candy is too much candy?’ – with Advice Cards that feature classic Peanuts panels.
Popular Articles
Fugglers creator Louise McGettrick on how an eBay listing for a bag of false teeth inspired her line of plush monsters
Bop It’s Dan Klitsner on creative techniques, his favourite inventions and more
Mark Forti on the remarkable story of Feisty Pets – and the worst way to invent new toys
The Fantastic Factory’s Steve Evans reveals the secrets behind his company’s terrific creations
Marina Khidekel on the origins of her award-winning weighted plush range, Hugimals
Upcoming Events
-
- 31st January 2025
- Spielwarenmesse, Nuremberg
International Game Inventors Convention
-
- 20th - 22nd May 2025
- Mandalay Bay Convention Center, Las Vegas
Las Vegas Licensing Expo
-
- 24th - 26th June 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Festival
-
- Tuesday, June 24th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Awards
-
- Wednesday, June 25th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Conference
-
- Thursday, June 26th, 2025
- Stamford Bridge Stadium, Chelsea, London
Mojo Pitch
-
- 7th - 9th October 2025
- Excel London
Brand Licensing Europe
