Posted on 18th June 2019
By Billy Langsworthy

Sensible Object, the firm behind Beasts of Balance, has been acquired by Niantic, the studio responsible for Pokémon Go.
Founded in 2014, Sensible Object has been developing games that combine physical and digital play and the company will now focus its efforts on building all new real-world AR experiences with Niantic as the core of Niantic London.
“We’re excited about Sensible Object joining Niantic as it significantly advances our efforts in developing a wide range of gaming experiences that bring the physical and digital world closer together,” said Niantic CEO John Hanke.
Sensible Object CEO Alex Fleetwood added: “John Hanke and his team have an incredible, progressive vision for the future of play that resonates deeply with us; building global communities, pioneering new forms of augmented reality, and helping people get outside, get exercise and connect with one another in the real world.”
More Recent News
“Alan created a legacy that will inspire us always.” Industry loses beloved figure, Alan Hassenfeld.
“We’re delivering a brand that’s brave, bold and brilliantly positioned for today’s playful gift shopper,” said Courtney Wood, Founder of Bubblegum Stuff.
“Jon’s ability to craft rich, elaborate worlds with a distinct point of view makes him the ideal storyteller to bring Hot Wheels to life,” said Robbie Brenner, President of Mattel Studios and Chief Content Officer at Mattel.
“The new features will make it even easier for attendees to find their way around the show and create even more efficient schedules,” said Laura Freedman-Dagg, Head of Retail at BLE.
“We see growing demand for elegant, small-format games, and Steffen Spiele fills that niche perfectly,” said Julien Sharp, Country Manager at Asmodee US.
“The Wonder Women Awards is a reminder that our greatest strength lies in how we uplift and celebrate one another,” said Co-Chairs Nancy Molenda and Deirdre Cross.