Sensible Object, the firm behind Beasts of Balance, has been acquired by Niantic, the studio responsible for Pokémon Go.
Founded in 2014, Sensible Object has been developing games that combine physical and digital play and the company will now focus its efforts on building all new real-world AR experiences with Niantic as the core of Niantic London.
“We’re excited about Sensible Object joining Niantic as it significantly advances our efforts in developing a wide range of gaming experiences that bring the physical and digital world closer together,” said Niantic CEO John Hanke.
Sensible Object CEO Alex Fleetwood added: “John Hanke and his team have an incredible, progressive vision for the future of play that resonates deeply with us; building global communities, pioneering new forms of augmented reality, and helping people get outside, get exercise and connect with one another in the real world.”
More Recent News
LEGO and Harley-Davidson debut new Harley-Davidson Fat Boy set
“Bringing this Harley-Davidson motorcycle to life in brick form is incredibly exciting,” said Mike Psiaki, Design Master at the LEGO Group.
Comedian Patrick Monahan to host Play Creators Awards
A relaxed celebratory networking evening, the Play Creators Awards takes place at London’s Under the Bridge on Monday, September 2nd and is set to shine a spotlight on some of the toy and game design community’s brightest stars.
Play Creators Festival 2019 welcomes The Toy Association’s Creative Factor as headline partner
“The Toy Association is thrilled to extend our longstanding support of the inventor and designer community through this multi-dimensional event, offering invaluable learning and networking for inventors, designers and brand owners,” said Steve Pasierb, President and CEO of The Toy Association.
Preloaded’s Phil Stuart to explore the future of play at Toy and Game Design Conference 2019
Since 2000, Preloaded’s Phil Stuart has worked with game-based technologies to create playful, purposeful experiences for adults, young people and kids.
Partners Group to acquire Schleich
Partners Group will invest in new product development to further develop Schleich’s core figurine and play-set product offerings.
IDEO’s Brendan Boyle to talk ‘From Play to Innovation’ at Toy and Game Design Conference
Boyle will be talking about the importance of play-based behaviours for creating a more innovative company culture.
Comments