SGN, Circo and sustainability expert Sonia Sanchez launch ‘Toys That Last’, a six-week circular design course

SGN – the Dutch toy foundation – has partnered with Circo and sustainability expert Sonia Sanchez to launch ‘Toys That Last’, a new six-week circular design course.

The course aims to help the global toy industry create a deeper understanding of the opportunities of the circular economy and make a start with actual projects to work on.

“Worldwide every year an incredible amount of toys end up as incineration, landfill or as drifting plastics in our oceans – this needs to change,” said Emile Kalis, Head of SGN.

“In order to practically support the industry to begin their journey to a more sustainable and circular way of working, we want to offer some practical support and a platform to exchange experiences.”

​The course will explore the concepts of circular design, with participants identifying business opportunities and utilising circular design strategies to redesign their own company’s propositions, products, services, and business models.

On leaving the course, participants will have developed a concrete ‘Implementation Roadmap’ designed to result in tangible outcomes.

The course costs €2000 per company, with two participants taking part per company. The course recommends that one is a creative participant working in design or marketing and one is a decision-making participant working in sales, manufacturing or finance.

For more information, head to: https://www.circonl.nl/toys-that-last-a-circular-design-course/

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Mantic Games readies Halo: Flashpoint

“It’s a dream come true to bring the fast-paced action of the Halo universe to life on tabletop with our partners at Microsoft,” said Ronnie Renton at Mantic Games.

Ravensburger details influencer initiatives for Disney Lorcana

“It’s vital to us to onboard new influencers, players and Disney fans to grow and expand Disney Lorcana in the UK,” said Lea Dillenseger, Product Marketing Manager at Ravensburger UK.

BTHA and Mojo Nation to host Inventors Lunch at Toy Fair 2025

The free Inventors Lunch will return to Toy Fair on Thursday, January 25th at 12PM, hosted upstairs on the Toy Trust Lounge (UL 161).

Hasbro launches AI-powered Game Finder tool

Game Finder’s AI knows the nuances of each Hasbro game, from the ideal play group size to features unique to each title.

Surge Brands named global licensing agent for Crazy Aaron’s

“The creativity and sensory appeal of Crazy Aaron’s products lends themselves perfectly to other consumer products categories like apparel, toys, food, home décor, and beyond,” said Aaron Muderick, Founder and President at Crazy Aaron’s.

Boyhood teams with Disney for wooden Mickey Mouse figure

“We have achieved a result that sets new standards for wooden sculptures,” said Boyhood designer and founder Jakob Burgsø.