Simba Dickie to launch construction sets, ride-ons and pocket money toys for Boat Rocker’s Dino Ranch
Simba Dickie Group has signed a deal with Boat Rocket to create products for its popular pre-school show, Dino Ranch.
The product range will include the Big Bloxx Junior Building Construction set, as well as ride-ons, scooters, role-play sets, pocket money toys and seasonal products.
Simba Dickie plans to launch the new ranges from Spring/Summer 2023 across the UK & Eire and EMEA, including France, Iberia, Italy, Benelux, the Nordics, CEE and GSA.
“We’re delighted to welcome Simba Dickie to our ever-growing herd of best-in-class licensees for Dino Ranch,” said Kate Schlomann, EVP Brand Management and Content Marketing at Boat Rocker.
“As one of Europe’s leading toy manufacturers, this new deal will further strengthen our international reach, and the Dino Ranch brand. Their expertise will help expand the world of Dino Ranch for our preschool-aged fans, offering additional ways to play which complement our master toy range from Jazwares.”
Werner Lenzner, Simba Dickie Group’s Licensing and Strategic Development Manager, added: “We are thrilled to partner with Boat Rocker Studios on Dino Ranch. This is a really unique new show for pre-schoolers and we’re excited to develop this Trrrrific range across our line.”
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