Sony Pictures signs Hasbro as master toy partner for Ghostbusters
Sony Pictures Consumer Products has signed Hasbro as the master toy licensee for Ghostbusters worldwide.
Under the terms of the agreement, Hasbro will create a wide variety of toys inspired by the franchise that will be available in 2020, aligning with the arrival of the new Ghostbusters movie that is debuting in Summer 2020.
From 1986 to 1991, Kenner – now part of Hasbro – created and marketed The Real Ghostbusters toy line, and more recently, Hasbro collaborated with Sony Pictures to create the Transformers Generations Collaborative: Ghostbusters Mash-Up Ecto-1 Ectotron.
“Ghostbusters is an iconic and beloved franchise and we are excited and honoured to return to the brand as the global master toy licensee and bring new product to the next generation of fans,” said Tom Warner, senior vice president, Hasbro.
“Drawing on Hasbro’s proprietary insights and culture of innovation, we are working closely with Sony Pictures Consumer Products to create a dynamic new toy line that we can’t wait to share with fans around the world.”
Jamie Stevens, Executive Vice President, Sony Pictures Consumer Products, added: “As we build up to release our new Ghostbusters film next year, it was a natural choice to work with Hasbro to develop an all-new line of toys that not only celebrates the new film but also brings us back to the roots of the original film and toy line.
“Hasbro has a proven track record of working with well-known IP to make a variety of high-quality toys and figures that appeal to people of all ages and we are excited to leverage this expertise to bring new product experiences to Ghostbusters fans around the world.”