Sophie la girafe plush, activity mats and rockers on the way from Dan Dee International’s Animal Adventure arm

Dan Dee International’s Animal Adventure arm is to produce a new line of products based on the premium infant brand, Sophie la girafe.

The deal with DELISO S.A.S will see Animal Adventure launch an extensive line of Sophie la girafe plush, feature plush, mobiles, activity mats, storage cubes, rockers, rocking horses, soft chairs, stroller toys, baby wedges, and seasonal products in the US.

The deal was negotiated by Anjar & Becker Associates and the range will start to roll out from this summer.

“As a parent, having confidence in the products that I give my child is so important. Sophie la girafe was the first brand that my child was introduced to and has been trusted by parents around the world for generations,” said Andrew Hogan, Licensing Director at Animal Adventure.

“This partnership via Anjar & Becker Associates will bring elevated and innovative new products to parents and gift-givers, allowing infants to experience the Sophie brand in new and exciting ways.”

Maude-Sophie Guerret, Licensing Manager for Sophie la girafe, added: “Animal Adventure’s patented range of antibacterial and hypoallergenic plush products, further enhances the desirability of the plush products Animal Adventure will make available to the trade.”

Patti Becker, CEO of Anjar & Becker Associates, said: “Sophie is a very special brand, and we know it’s in good hands with Dan Dee and Animal Adventure. They make beautiful plush, and we’re excited to have them join the family of Sophie licensees.”

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Our top 10 most read interviews of 2024

This year’s top 10 features interviews with Exploding Kittens’ Matthew Inman, Hasbro’s Angus Walker and Jazwares’ Magdalena Eichhorn.

AMIGO to meet game inventors at Mojo Pitch 2025

“We are thrilled to be back at the Play Creators Festival in 2025,” said AMIGO’s Alessandro Montingelli.

Think Influence eyes toy partners for Fisch

The popular Roblox game launched earlier this year and has over 800,000 concurrent users.

Transformers Age of the Primes figures land on Hasbro Pulse

The Transformers Age of the Primes Titan Class Thirteen Star Optimus Prime figure comes with a cannon blaster, shoulder blasters, and the Zodiac orb.

People of Play welcomes Shannon Swindle as Director

“I look forward to creating meaningful experiences, celebrating the work of toy and game designers and continuing to support the incredible people in this industry that I love so much,” said Swindle.

Rubies readies UK launch for Bluey costumes

“We are confident that Rubies’ new Bluey dress-up options will be popular with families on this side of the world, after the positive reception they received in Australia,” said Anita Majhu, Head of Licensing (Softlines) at BBC Studios.