Sphero is discontinuing its line of Disney licensed robots, including BB-8, R2-D2 and its Ultimate Lightning McQueen.
App support will continue for “at least two years, if not longer,” Sphero CEO Paul Berberian told The Verge, but while the products sold well alongside a movie launch, interest waned over time as the movie became more distant and company data showed the toys weren’t used much after initial play time.
Sphero is now looking to bolster its educational ecosystem, focusing on getting more products into schools.
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Whether the in-house team at a toy titan, or leading design at a thriving SME, this award celebrates teams working in Research & Development that have achieved extraordinary things over the last year.
“We are developing a game that will deeply resonate with Die Hard enthusiasts, incorporating even the slightest details to create a rich and entertaining experience that properly pays tribute to arguably the greatest action movie of all time,” said USAopoly’s Pat Marino.
“With connected play on track to increase nearly 200% in less than four years, combined with the exponential growth across augmented reality, voice and robotics, we will see more connected ways for kids and families to play, learn and genuinely have fun together,” said TechUp’s Valerie Vacante.
The grown-up games night will celebrate with a menu of Board Game Club favourites from the past five years as well as some newer titles.
Cocktails, networking and quizzing! Book your spot at Mojo Nation and The Toy Association’s Summer Party
Celebrating the opening night of DISTOY, we’ll be uniting the toy and game industry on Tuesday, May 28th for a night of networking, boozing and quizzing at London’s Jerusalem Bar.