Spiel debuts first-ever show mascot, Meeps
For the first time in its 40-year history, Spiel has a mascot – a kitten called Meeps.
The Essen-based show asked the board game community to choose the kitten’s name from a choice of five.
“The community chose the name and we think it’s very fitting”, said Carol Rapp, Managing Director of Merz Verlag.
“Meeps is inspired by ‘meeple’, a familiar term to those who like to play board games, and also alludes to the noise an animal might make – plus it just sounds cute.”
The kitten designed by game illustrator Michael Menzel.
More Recent News
Funko names Josh Simon as CEO
“There are so many ways we can build on Funko’s fandom and expand our business for the benefit of both customers and shareholders,” said Simon.
Global toy markets enjoy strong rebound in first half of 2025, reports Circana
“I have been following the toy market for many years and cannot recall the last time all countries Circana tracks were growing at the same time,” said Frédérique Tutt, Global Toys Industry Advisor at Circana.
LEGO and Nike debut Slam Dunk and Trickshot sets
The Nike Dunk Tickshot set features a Nike Dunk sneaker sat atop a neighborhood playground.
Relatable welcomes Will Ochoa as Director of International Sales
“Relatable’s growth has been nothing short of incredible, evolving from a viral game into a global force across multiple categories,” said Ochoa.
Hasbro Hub London pop-up shop to open at Piccadilly Circus on August 16th
“This is Hasbro like you’ve never experienced it before,” said Matt Proulx, SVP of Global Experiences, Partnerships and Music at Hasbro.
Squishmallows Match mobile game to launch next month
“Squishmallows levels up the mobile gaming universe through authentic characters and immersive gameplay we know fans will love,” said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares.
Popular Articles
Wow! Stuff’s President, Richard North, on his changing role, amazing team, selling… And life-changing diagnosis
Hasbro's Ally Simpson on bringing publishing phenomenon Fourth Wing into board games
Deirdre Cross discusses Menagerie – the new game from Moose Toys – and tells of its fantastic origins…
Board Game Club teams with Mojo Nation for event celebrating Play Creators Awards winners and finalists
Registration now open for Spielwarenmesse 2026's Game Inventors Convention
Upcoming Events
-
- 31st January 2025
- Spielwarenmesse, Nuremberg
International Game Inventors Convention
-
- 20th - 22nd May 2025
- Mandalay Bay Convention Center, Las Vegas
Las Vegas Licensing Expo
-
- 24th - 26th June 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Festival
-
- Tuesday, June 24th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Awards
-
- Wednesday, June 25th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Conference
-
- Thursday, June 26th, 2025
- Stamford Bridge Stadium, Chelsea, London
Mojo Pitch
-
- 7th - 9th October 2025
- Excel London
Brand Licensing Europe