Spiel debuts first-ever show mascot, Meeps

Brand-new elements were designed for Sloth’s pirate hat and bandana, and Mama Fratelli’s hair and beret.

“This partnership lets us click our award-winning design and global reach together with the LEGO Group’s incredible brand power,” said Jim Downey, Chief Executive Officer of Paladone.

“Our 2026 portfolio underlines YuMe’s commitment to building long-term partnerships with world-leading licensors,” said Michael Kwan, CEO of YuMe Toys.

“Collaborations like this allow us to transform an ordinary shopping trip into something extraordinary,” said Kelli Masilun, Senior Director of North American Marketing at schleich.

“I don’t know of any other event that is as strong a springboard for a business’s launch as Spiel,” said Florian Hess, Managing Director of Merz Verlag and Executive Board Member of Spielwarenmesse eG.

The Ticket to Ride: First Journey Kids Afternoon Tea is hosted at the hotel’s Terminus Kitchen & Bar and features treats inspired by the game.