Spielwarenmesse 2019 to boast dedicated area for tech toys

Posted on 15th June 2018 By Billy Langsworthy

Spielwarenmesse 2019
Spielwarenmesse will boast a dedicated area for tech toys for the first time at next year’s show.

Smart toys and virtual games will be found alongside construction sets for programmable robots, electronic educational toys, RC vehicles and drones at the Electronic Toys area in Hall 4A.

“The number of exhibitors in this sector is continually on the rise,” said Spielwarenmesse CEO Ernst Kick.

“By establishing this new area, we’re creating a bespoke and fitting environment for them.”

Off the back of the move, German company Jamara is moving to Hall 4A and Spin Master, which had been exhibiting its innovations in three different product groups, is now switching to a single location in the Electronic Toys area.

Spielwarenmesse Tech Toys

More Recent News

Most read 2025

Our top 10 most read interviews of 2024

This year’s top 10 features interviews with Exploding Kittens’ Matthew Inman, Hasbro’s Angus Walker and Jazwares’ Magdalena Eichhorn.

AMIGO, Play Creators Festival, Mojo Pitch, Alessandro Montingelli

AMIGO to meet game inventors at Mojo Pitch 2025

“We are thrilled to be back at the Play Creators Festival in 2025,” said AMIGO’s Alessandro Montingelli.

Think Influence, Fisch, Roblox

Think Influence eyes toy partners for Fisch

The popular Roblox game launched earlier this year and has over 800,000 concurrent users.

Transformers, Hasbro

Transformers Age of the Primes figures land on Hasbro Pulse

The Transformers Age of the Primes Titan Class Thirteen Star Optimus Prime figure comes with a cannon blaster, shoulder blasters, and the Zodiac orb.

Shannon Swindle

People of Play welcomes Shannon Swindle as Director

“I look forward to creating meaningful experiences, celebrating the work of toy and game designers and continuing to support the incredible people in this industry that I love so much,” said Swindle.

Rubies, Bluey, Fran Hales, Anita Majhu

Rubies readies UK launch for Bluey costumes

“We are confident that Rubies’ new Bluey dress-up options will be popular with families on this side of the world, after the positive reception they received in Australia,” said Anita Majhu, Head of Licensing (Softlines) at BBC Studios.

Latest Jobs

View all jobs

Upcoming Events

View all events
Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.