Spin Master acquires Gund
Spin Master has acquired Gund, the oldest soft toy brand in the US, from Enesco.
“Gund’s iconic portfolio of toys has won the hearts – and hugs – of children around the world for more than a century,” said Anton Rabie, Spin Master co-chief executive officer and co-founder.
“We are thrilled to welcome Gund former owner and industry veteran, Bruce Raiffe, into the Spin Master family as our values closely align. We are focused on preserving Gund’s excellent reputation rooted in quality product and cherished memories that last a lifetime.”
Enesco CEO Todd Mavis added: “We’ve really enjoyed working with the entire Gund team and wish them continued success in their new partnership with Spin Master.”
The acquisition of GUND marks Spin Master’s 20th acquisition since the company was founded. The purchase consideration is $79.1m, which will be settled utilising Spin Master’s internally generated cash resources and its credit facility.
More Recent News
Hasbro and Kayou’s My Little Pony trading card game debuts in China
To mark the release, two launch tournaments will take place in Shanghai on April 26th and May 3rd.
Teddy Mountain UK and Cloudco Entertainment team up for Make-A-Care Bear collaboration
“Giving fans the chance to create their own Care Bear adds a personal connection that aligns beautifully with the spirit of the brand and deepens engagement across generations,” said Bruce Cheltenham, International Licensing Director for Toys & Hardlines at Cloudco Entertainment.
Z-Man Games brings Stitch to Love Letter in The Fix for 246
The Fix for 246 introduces the use of a token that is passed between players, flipping between Stitch and 626, which impacts gameplay and scoring.
Wyncor launches Kwaaks!, a line of collectible plush duck toys
“Kwaaks! is not just a toy – it’s a lifestyle brand that taps into the global demand for customisation, collectibility, and creativity,” said Julian Jacob, Wyncor’s Founder and CEO.
Craft Buddy launches Wildlife Buddies kits
“Wildlife Buddies are our first step into ‘edutainment’,” said Gary Wadhwani, Director at Craft Buddy.
Playmobil debuts latest Miraculous playsets
The new Playmobil playsets are a perfect tribute to the storytelling and imagination that define the Miraculous brand,“ said Luca Bonecchi, VP of Licensing for Europe at Miraculous Corp.
Popular Articles
“It’s a game and soundtrack in one!”: Inventor Marcus Carleson and Jumbo’s Ferran Codina on the story behind Hitster
Bop It’s Dan Klitsner on creative techniques, his favourite inventions and more
Fugglers creator Louise McGettrick on how an eBay listing for a bag of false teeth inspired her line of plush monsters
LEGO appoints Niels B. Christiansen as new CEO
“We knew there was something special here”: Eric Olsen, Tony Serebriany and David Blanchard talk Flip 7
Upcoming Events
-
- 31st January 2025
- Spielwarenmesse, Nuremberg
International Game Inventors Convention
-
- 20th - 22nd May 2025
- Mandalay Bay Convention Center, Las Vegas
Las Vegas Licensing Expo
-
- 24th - 26th June 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Festival
-
- Tuesday, June 24th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Awards
-
- Wednesday, June 25th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Conference
-
- Thursday, June 26th, 2025
- Stamford Bridge Stadium, Chelsea, London
Mojo Pitch
-
- 7th - 9th October 2025
- Excel London
Brand Licensing Europe
