Spin Master acquires Orbeez from Maya Toys

Posted on 6th December 2019 By Billy Langsworthy

Spin Master has completed the acquisition of the award-winning Orbeez brand and other select brands from Maya Toys.

Beginning as tiny seeds, Orbeez grow to a round form when water is added and the versatile technology has been applied to a variety of toys, ranging from arts-and-crafts sets to pampering products.

“Orbeez represents a universally-appealing play pattern and as a result, this amazing Maya Toys property has stimulated the imaginations of millions of children globally,” said Anton Rabie, Spin Master’s co-founder and co-CEO.

“We’re thrilled with this acquisition, which further strengthens our vibrant and growing activities business, providing recurring revenue and opportunities for integration into our existing product lines, as well as for further innovation.”

Arlene Biran, Vice President Marketing and Activities Global Business Unit Lead, Spin Master, added: “With a 10-year history of entertaining kids, we believe the possibilities with Orbeez are endless.

“Our design teams are excited to ideate on how we can grow the brand and bring new creative executions to market.”

The acquisition of Orbeez marks Spin Master’s 21st acquisition since the company was founded in 1994 and the 11th since its initial public offering in 2015.

——-
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here