Posted on 26th November 2024
By Billy Langsworthy

Spin Master has launched a Rubik’s Run game on Roblox.
Developed in partnership with The Gang, the game combines challenging puzzle mechanics with obstacle courses as players collect Rubik’s pieces to unlock puzzle islands.
“With Rubik’s Run, we’re expanding the boundaries of what puzzle gaming can be in social platforms,” said Marc De Vellis, Spin Master’s Global Head of Studios, Digital Games.
“Working together with The Gang, we’ve ensured that the essence of Rubik’s – strategic thinking and creative problem-solving – shines through in an interactive and exciting new format.”
Max Proctor, CEO at The Gang, added: “Rubik’s Cube has been a cultural icon for 50 years. We’re so excited to bring the legendary puzzle off shelves and to a new audience in the virtual realm on Roblox to celebrate this landmark anniversary.”
–
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here
More Recent News
To mark the release, two launch tournaments will take place in Shanghai on April 26th and May 3rd.
“Giving fans the chance to create their own Care Bear adds a personal connection that aligns beautifully with the spirit of the brand and deepens engagement across generations,” said Bruce Cheltenham, International Licensing Director for Toys & Hardlines at Cloudco Entertainment.
The Fix for 246 introduces the use of a token that is passed between players, flipping between Stitch and 626, which impacts gameplay and scoring.
“Kwaaks! is not just a toy – it’s a lifestyle brand that taps into the global demand for customisation, collectibility, and creativity,” said Julian Jacob, Wyncor’s Founder and CEO.
“Wildlife Buddies are our first step into ‘edutainment’,” said Gary Wadhwani, Director at Craft Buddy.
The new Playmobil playsets are a perfect tribute to the storytelling and imagination that define the Miraculous brand,“ said Luca Bonecchi, VP of Licensing for Europe at Miraculous Corp.