Spin Master details global roll-out of Punirunes

Spin Master is bringing Punirunes – a squishy digital pet that has proved popular in Japan – to more global markets.

On the outside of the toy, a full colour, backlit LCD screen displays the Punirune pet – with 55 characters, plus some rare ones, to collect in each pod.

Owners can place their finger inside the mysterious hole, interact with a tactile squishy dome and watch as the character on screen reacts. Consumers can as pet, feed, play games, clean, customise and nurture their Punirune pet.

Punirunes was first brought to market in 2021 by Takara Tomy, who has sold over 700,000 pieces across Japan, Korea, Taiwan, Hong Kong and Macau.

“At Spin Master, we’ve often been said to have our finger on the pulse of play and in this case it’s literal,” said Doug Wadleigh, Spin Master’s President of Toys.

“Punirunes is not your average toy, it adds an irresistible tactile element and physical connection to the digital pet in a fun and quirky way. With proven international success and the surge in popularity for anime-inspired toys we think Punirunes will be a hit with kids and kidults around the world.”
Punirunes will be available from August 2024.

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Boyhood teams with Disney for wooden Mickey Mouse figure

“We have achieved a result that sets new standards for wooden sculptures,” said Boyhood designer and founder Jakob Burgsø.

Toy Retailers Association details DreamToys list of top toys for Christmas 2024

“More so than ever before, this year’s DreamToys list shows the incredible variety of experiences and play the UK’s vibrant toy industry has to offer consumers,” said chair of the DreamToys selection committee, Paul Reader.

LEGO bolsters Art range with LOVE set

The set comes with two building instructions, allowing adults to experience building the set with a loved one.

TOTY Awards 2024 finalists revealed

Nominees include The Op’s Flip7, Kosmos’ Gecko Run and TOMY’s Bebé Fuerte Count & Groove Bouncy Barbell.

Moose Toys to go direct-to-retail in Mexico from Q1 2025

“Adding Mexico as a direct-to-retail market is a key part of our strategy to supercharge growth in the region and an important initiative in the next phase of our overall company strategic plan,” said Ronnie Frankowski, Global President at Moose Toys.

One month left to send in your nominations for Mojo Nation 100: 2025 Edition

The deadline for nominations is Friday, November 29th.